What Is SoftBANT Lead Generation?
SoftBANT campaigns help you determine whether a lead is a good fit for your product or solution and if they are indicating strong buying signals.
BANT is a sales and marketing lead qualification term that focuses on your prospects' Budget, Authority, Need, and Timeframe to gain more information about a lead's potential.
Your SoftBANT lead generation campaign, also known as 'half BANT' in the industry, will focus on two of the four BANT criteria.
With SoftBANT leads, you can categorize your prospects based on their challenges and prioritize who you follow up with first (and how) based on the timeframe in which they are looking to find a solution.
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