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What Is SoftBANT Lead Generation?

SoftBANT campaigns help you determine whether a lead is a good fit for your product or solution and if they are indicating strong buying signals.

BANT is a sales and marketing lead qualification term that focuses on your prospects' Budget, Authority, Need, and Timeframe to gain more information about a lead's potential.

Your SoftBANT lead generation campaign, also known as 'half BANT' in the industry, will focus on two of the four BANT criteria.

With SoftBANT leads, you can categorize your prospects based on their challenges and prioritize who you follow up with first (and how) based on the timeframe in which they are looking to find a solution.

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Benefits of SoftBANT Lead Generation

Getting Started With SoftBANT

Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget, timeframe, available content, and the target audience you want to reach, which includes:

  • Job Titles
  • Job Functions
  • Seniority Levels
  • Industries
  • Company Size
  • Location/Regions
  • Content Topics
  • Target/Exclusion Lists

We'll get to know your business, understand your objectives and send you a personalized campaign proposal. Plus, we'll work with you to determine the best BANT criteria and questions to focus on based on your lead generation goals.

Our lead generation process lays the foundation for each of our services. Our approach is 100% digital and transparent, resulting in fully traceable B2B leads for our clients.

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Lead Generation Questions We’re Often Asked

What are BANT questions?

BANT is an acronym that stands for Budget, Authority, Need, and Timeframe. The BANT criterion is a sales qualification framework used to identify more information on your prospects. At Headley Media, we deliver SoftBANT campaigns, also known as Half BANT within the industry, focusing on two of the four BANT criteria. Typically we encourage our clients to focus on the 'Need' and 'Timeline' BANT questions, combined with our standard audience targeting. In our experience, taking this approach helps our clients get the most out of their SoftBANT campaigns without asking unnecessary questions or putting potential prospects off engaging with their brand.

How do you ask SoftBANT questions?

Our SoftBANT campaigns are delivered 100% digitally. As the industry and our audiences have evolved in how they work over recent years, so have we. We don't use telemarketing to ask our readers SoftBANT questions. Instead, we ask questions and deliver our campaigns 100% digitally. We use our trusted lead generation process to provide traceable leads with relevant BANT intelligence and a digital footprint.

Why is SoftBANT lead qualification important?

SoftBANT lead qualification, also known as Half BANT within the industry, focuses on two of the four BANT sales criteria. BANT stands for Budget, Authority, Need, and Timeline and is important in helping to determine a prospect’s sales potential. SoftBANT lead generation provides B2B marketing and sales teams with more intelligence on their leads and helps you prioritize leads that are already in the product evaluation stage versus leads that require further nurture.We typically encourage our clients to focus on the 'Need' and 'Timeline' BANT questions, combined with our standard audience targeting, to get the most out of their SoftBANT campaigns.

What is BANT in lead generation?

BANT stands for Budget, Authority, Need and Timeframe. BANT lead generation is a tactic used to assess leads according to these criteria, so you can work out whether your prospects are ready to buy. In a SoftBANT campaign, also known as a half BANT lead generation campaign, leads are assessed using two of these criteria - usually 'need' and 'timeframe'. Your SoftBANT campaign would typically include extra questions on your content download form relating to the lead's product needs, making them easier to assess and prioritize, plus nurturing strategies that are personalized to each lead.