B2B Technology Lead Generation
Objective-driven campaigns for B2B technology companies worldwide.
Headley Media generates leads for technology companies through targeted content syndication campaigns. We work in partnership with technology vendors and media agencies to deliver full-funnel and objective-based demand campaigns.
Language helps people identify a product and remember it, building brand loyalty.
Headley Media’s lead generation websites connect technology companies with decision-makers worldwide in their local language. We translate all supporting material across our 100 websites to optimize campaign results for our clients.
About Headley Media
Our in-house team manages everything we do; nothing is outsourced.
Headley Media provides clients with access to a wealth of knowledge about their target audiences. This can include each reader’s current challenges, role in the business decision-making process, current technology partners, behavioural signals, and more. We gather audience insights by utilising our 100 online content libraries and research destinations specialising in IT, HR, finance, sales, marketing, and electronic engineering.
Our dedicated account management team knows how to communicate with our audiences. We work closely with clients to understand their specific campaign needs and requirements. This means that we can recommend bespoke campaigns and create the most effective lead generation tactics to meet our clients’ objectives and provide their sales and marketing teams with digital intelligence for further nurture.
We have been working with the Headley Media team for many years on numerous campaigns globally. Their collaborative approach to working is what makes them an excellent partner. They are always happy to be flexible and deliver on quality. We look forward to continuing our relationship for many years to come.
Lauren Stalker
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Account Director
- Transmission, Australia
Bespoke, hyper-targeted campaigns
Single
Touch
Double
Touch
Soft-BANT
ABM
Profiling/
Qualifying
Intent
Install Based
Targeting
IT Corporate Overview
An invaluable partner to IT vendors and media agencies that want effective, objective-driven lead generation on a fixed cost per lead (CPL) basis. IT Corporate reaches IT technology decision-makers and enables vendors to influence their target audience at the right time, using our own websites. Clients have total visibility into where their content is hosted and the clear user journey. IT Corporate delivers tangible and trusted results.
We’ve run several campaigns across the various local language content libraries within Headley Media’s lead generation network. The team tailors every campaign to achieve our objectives; this includes creating bespoke custom questions and hosting these within the gated form to obtain valuable intelligence on all leads and enable our sales team to have the most effective and successful follow-up. Headley Media also provides us with granular detail on how our content is performing at any stage of a campaign; this insight is incredibly helpful. Every campaign adheres to the pre-agreed pacing while delivering in full and on time.
Dermot Hurley
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Director of Marketing, EMEA
- Malwarebytes
IT Corporate is one of the best performing platforms with regards to data quality and more importantly ROI for our clients.
Mirza Fur
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Co-Founder
- Kingpin Communications, London
FinTech Corporate Overview
The efficiency of the finance function is mission-critical to every business. Decision-makers and influencers utilise the FinTech Corporate websites to download content that addresses essential topics such as accounting software, financial reporting and analysis, expense, travel and invoice management, and much more.
FinTech Corporate readers consume relevant content from industry-leading companies, empowering them to make better-informed choices when making financial technology purchasing decisions.
Headley Media continues to be a go-to lead generation partner for our clients. They constantly deliver strong, quality results and are always sharing ideas for campaign optimization. Their customer service is top of the line, which makes working with them even better!
Jen Trahon
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Senior Media Director
- Merkle | DWA, Boston
Headley Media manages to stand out in the crowded B2B demand gen space. Their competitive rates, accurate volume estimates, satisfying pipeline performance and great customer service make it easy for me to recommend the Headley Media brands to my clients.
Christopher Becker
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Associate Director
- JUST Media, Austin
MarTech Corporate Overview
Sales and Marketing professionals use MarTech Corporate to access relevant and reliable content to build on their knowledge, understanding, and expertise of the latest technology trends in this rapidly evolving industry. MarTech Corporate segments content within technology spotlights to enhance the user journey across its websites. These spotlights include marketing automation, CRM, email marketing solutions, content analytics, data optimisation, and more.
Our loyal readers know that MarTech Corporate is an ad-free, unbiased information resource that hosts content on behalf of B2B technology companies. As a result, we deliver leads ready for further nurture.
The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.
Niccolo Folchi-Vici
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Account Manager
- Wavemaker, London
I’ve worked with Headley Media for over two years, I’ve always found the team to be very helpful,lead volumes are positive and the CPL’s are always competitive. In terms of operations, the whole process is very efficient from start to finish, the team have an excellent understanding of lead management platforms such as Convertr and Integrate. It’s very rare to see leads uploaded not matching the targeting criteria, or outside of the campaign timeframe.
Tom Murray
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Account Manager
- Transmission, London
HRTech Corporate Overview
The HRTech Corporate websites host informative content highlighting digital solutions in areas such as workforce management, employee training, talent acquisition, HR transformation, remote workforce management and enterprise resource planning, and more.
Professionals value this research destination when evaluating software solutions that will improve efficiencies within their HR departments. HRTech Corporate incites a desire for readers to learn more, delivering multiple pipeline opportunities for our clients.
Headley Media is a valuable partner to us, providing our clients with access to the IT, Finance and HR Audiences. Their ability to provide fast, clear and concise lead generation proposals allows us to relay key information back to our clients in a timely manner as well as delivering campaigns which see high conversion rates, making them a continuously strong partner.
Ian Sargeant
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Account Director
- Gyro, London
We regularly use the Headley Media Brands for our clients lead generation campaigns; they are a great partner to work with who deliver leads on time and to a high standard.
Jennifer Brennand
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Client Director
- Merkle | DWA, London
Electronic Pro Overview
The Electronic Pro local language websites promote client whitepapers to electronics engineers, R&D professionals, and technical management. Client content is hosted within specific application areas such as automotive, test & measurement, industrial, semiconductors, embedded, power, and more. This helps readers navigate our websites and download relevant content for their professional research.
Electronic Pro delivers a guaranteed volume of leads within a pre-agreed timeframe on a fixed Cost Per Lead (CPL) basis. Before launch, electronics companies have advance visibility into the results of their marketing campaign.
Headley Media’s expertise in technology lead generation changes the electronics media landscape. Clients in this market sector previously struggled to find a partner that guarantees results ahead of the campaign launch. The experience that Headley Media has acquired over the years sets them apart from the rest in this specialist area.
Nick Walker
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Managing Director
- NJW Media Consultants, UK
