Trusted B2B Lead Generation With Headley Media

B2B lead generation services are an essential part of your marketing strategy, designed to connect you with the right decision-makers for your products and solutions to generate relevant new prospects.

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About Our B2B Lead Generation Services

It's important to choose a specialist that is transparent about their lead generation process. You should avoid working with suppliers that outsource your campaigns to 3rd parties, or agencies that can't tell you how your leads are generated.

Most businesses will choose to work with B2B lead gen services that offer a competitive and fixed cost-per-lead (CPL). Running your lead generation campaigns using a fixed CPL guarantees your ROI, and helps you budget with confidence.

Headley Media's B2B lead generation services are trusted by technology companies across the globe. We deliver B2B technology leads in over 60 countries using our in-house portfolio of content syndication platforms. 

We stand out in the crowded B2B lead generation industry by generating leads for our technology clients using 1st party data, delivering high-quality and transparent campaigns, 100% digitally. Explore our lead generation process to find out more.

Account Based

Why Should You Choose Our B2B Lead Generation Services?

About Headley Media

Headley Media's B2B lead generation services are delivered using content syndication campaigns.

We own our B2B technology audiences across 265 content library websites, in 60 countries, and 32 languages.

At Headley Media, we promote educational content to our well-established audience of senior technology professionals on behalf of our clients to help them reach the technology buyers and decision-makers they need.

Trusted B2B Lead Generation Services

Many B2B marketers feel frustrated with the B2B lead gen companies they work with and are left paying for poor-quality leads from questionable sources.

With companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing.

That’s why Trust, Transparency, and Integrity remain our guiding principles.

100% Digital Blue

100% Digital

When choosing a B2B lead gen agency to work with, you should look for specialists who will run your B2B lead generation campaigns 100% digitally.

For example, we run all our content syndication campaigns 100% digitally at Headley Media, ensuring your leads are up-to-date and fully traceable to the source.

Transparent Reader Journey Blue

Reader First

You should only work with B2B lead gen companies that are transparent about where your content is hosted and how your campaigns are delivered.

For example, our content syndication platforms are free from adverts, to eliminate noise and provide our audiences with a distraction-free reader journey, direct to your content.

Custom Opt In Blue

Custom Opt-In

Our B2B lead generation services come with custom opt-in statements as standard.

To access your content across Headley Media's websites, readers must agree to your custom opt-in statement and check the consent box, meaning your leads have actively agreed to be followed up.

Professional Audiences Blue

Professional Audiences

Working with B2B lead generation services that own their technology audiences, and can deliver your campaigns using 1st party data, is essential.

Our ever-growing audiences of senior technology professionals and business decision-makers rely on our websites when searching for high-quality and reliable information they can trust.

B2B Email Blue

Business Emails

Only providing business email addresses is a sign of a reputable B2B lead generation company. For example, our readers must provide us with their business email addresses to access your content at Headley Media. In turn, this provides you with relevant professional prospects ready for nurturing.

Data Validation 2 Blue

Data Validation

It's vital to choose a B2B lead generation agency that takes data validation and compliance seriously. Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and re-verification of their contact details at Headley Media.

B2B Lead Generation FAQs

How do B2B lead generation services work?

B2B lead generation services are designed to deliver high-quality, B2B leads to businesses looking to grow their marketing and sales pipeline. At Headley Media, our B2B lead generation services work by providing our technology clients with a traceable digital footprint for every lead. Our approach is 100% digital and our transparent process lays the foundation for all of our B2B lead generation services.

Headley Media's B2B lead generation services include Single Touch, Double Touch, Nurture Track, and SoftBANT lead gen.

Any of our B2B lead generation services can be combined with a number of campaign enhancements. Our campaign enhancements create bespoke B2B lead generation services that deliver highly targeted leads, based on our clients' lead generation objectives. Our campaign enhancements include ABM, Intent Targeting, B2B Display Advertising, and Audience Intelligence strategies.

How does content syndication lead generation work?

At Headley Media, we deliver B2B lead generation services using content syndication to generate B2B technology leads.

Firstly, we host content on behalf of our clients across our portfolio of owned content syndication platforms. Your content is then promoted to our technology audiences to be downloaded as educational resources by technology professionals.

Our audience of technology professionals gives their business card information on your content download form in return for your content, at which point they are eligible to become B2B technology leads.

We then follow a dual AI and manual data validation process before delivering leads to our technology clients. To explore our full content syndication lead generation process, take a look at our Reader Journey page for more information.

What makes Headley Media's B2B lead generation services unique?

We stand out from the crowded B2B lead generation industry by delivering high-quality and fully traceable B2B lead generation services, 100% digitally.

Unlike other b2b lead gen companies, we never outsource our B2B lead generation campaigns to 3rd parties. We own our technology audiences, which means our B2B lead generation services generate 1st party leads, using our portfolio of 265 content library websites.

Our transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data.

What is B2B content syndication?

B2B content syndication is a marketing strategy designed to promote your content to new and relevant audiences, via platforms you do not own. The goal of B2B content syndication is to generate relevant and high-quality B2B leads. To explain B2B content syndication, let's use Headley Media's approach to content syndication as an example. Headley Media is a B2B content syndication supplier and our flagship brand, IT Corporate, has over 60 content library websites where we host our clients’ content, such as eBooks, whitepapers, and videos for IT decision-makers to read, for educational and research purposes. Our audience of senior technology professionals give their contact details in return for downloading the useful content provided by Headley’s clients, and Headley feeds these details back to our clients as leads. As a simplified example, that’s basically how B2B content syndication works.  

Why B2B Lead Generation Services Are Important

B2B lead generation is an important part of your overall marketing strategy, designed to fill your sales and marketing pipelines with new and relevant prospects to engage with and ultimately, convert into opportunities.

Generating highly targeted B2B leads is the number one priority for marketers (according to HubSpot) in order to fill their sales pipeline.

Great content and solutions need fresh audiences to see them, but high-quality B2B leads in the technology sector are tricky to obtain.   

In fact, 61% of marketers say B2B lead generation is the marketing strategy they struggle most with (Marketing Insider Group), and while there are numerous B2B lead generation services out there, lead generation for B2B is still seen by some as a bit of a dark art. 

Transparent B2B Lead Generation 

Why? Well, unfortunately, plenty of B2B lead generation agencies are not transparent and open about their lead gen methods. Therefore, B2B marketers can be left disappointed by the quality of the leads and the lack of transparency from their chosen lead gen company.   

However, finding transparent B2B lead generation services with a supplier you trust can be difficult.

Choosing a reputable supplier for your B2B lead generation campaigns is essential. To guarantee a return on your investment (ROI), you need to know exactly where your content is hosted and how your leads are generated.

That's why trust, transparency, and expertise are vital considerations when choosing a B2B lead generation agency to work with.