Connect With B2B Decision-Makers
B2B lead generation services are an essential part of your marketing strategy. B2B lead generation campaigns connect you with the right decision-makers for your products and solutions to generate relevant new prospects.
Generating highly targeted B2B leads is the number one priority for marketers (HubSpot) in order to fill their sales pipeline. However, finding transparent B2B lead generation services with a supplier you trust can be difficult.
Transparent B2B Lead Generation Services
It's important to choose a specialist that is transparent about their lead generation process. You should avoid working with suppliers that outsource your campaigns to 3rd parties, or agencies that can't tell you how your leads are generated.
Choosing reputable B2B lead generation services is essential. To guarantee a return on your investment you need to know exactly where your content is hosted and how your leads are generated.
Most businesses will choose to work with B2B lead generation services that offer a competitive and fixed cost-per-lead (CPL). Running your lead generation campaigns using a fixed CPL guarantees a return on your investment and helps you budget with confidence.
Contact Headley Media to Find Out More
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About Headley Media's B2B Lead Generation Services
Headley Media's B2B lead generation services are trusted by technology companies across the globe. We deliver technology leads in over 60 countries using content syndication across our portfolio of brands.
We stand out in the crowded B2B lead generation industry by using our 1st party data to deliver high-quality and transparent campaigns, 100% digitally.
Benefits of B2B Lead Generation Services
- Quality B2B Leads
- Full Transparency
- Guaranteed ROI
- High-Volume Lead Generation
- Expert Guidance
About Headley Media
Headley Media delivers B2B leads using content syndication campaigns. We own our technology audiences across 265 content library websites in 60 countries and 32 languages. At Headley Media, we promote educational content to our well-established audience of senior technology professionals on behalf of our clients to help them reach the technology buyers and decision-makers they need.
Headley Media has been a valued partner for us over several years, delivering successful lead generation campaigns across their IT Corporate and Cybersecurity Corporate brands. Their team creates bespoke campaigns tailored to our objectives, incorporating techniques like ABM and audience expansion, along with lead nurturing. Additionally, all campaigns are delivered at a fixed cost-per-lead, enabling us to more accurately budget and plan our campaigns. We have complimented and enhanced our lead generation campaigns with Headley Media by incorporating display ads campaigns, which have been treated with the same level of detail and analysis we'd expect from such a quality partner. The ROI from our campaigns has exceeded our expectations, and we highly recommend Headley Media's services.
Helen Gillbe
EMEA Demand Generation Director Proofpoint
We’ve run several campaigns across Headley's network of local language content libraries. The team tailors every campaign to achieve our objectives; this includes creating bespoke questions to obtain valuable intelligence on all leads and enables our sales team to have the most effective and successful follow-up.
Dermot Hurley
International Director of Marketing - EMEA & APAC Malwarebytes
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the ROI the campaigns would deliver. Overall, it’s enjoyable to work with the entire Headley Media team and we look forward to many more successful campaigns.
Ann Thueland
Senior Director EMEA Marketing Nasuni
The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.
Niccolo Folchi-Vici
Account Director Wavemaker, London
B2B Lead Generation Services You Can Trust
Many B2B marketers feel frustrated with the B2B lead generation suppliers they work with and are left paying for poor-quality leads from questionable sources.
With companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing.
That’s why Trust, Transparency, and Integrity remain our guiding principles.
100% Digital
Look for B2B lead generation services that will run your campaigns 100% digitally. For example, we run all our content syndication campaigns 100% digitally at Headley Media, ensuring your leads are up-to-date and fully traceable to the source.
Reader First
You should only work with a B2B lead gen agency that is transparent about where your content is hosted and how your campaigns are delivered. For example, our websites are free from adverts, eliminating noise and providing our audiences with a distraction-free reader journey, direct to your content.
Custom Opt-In
Your chosen B2B lead gen agency should use custom opt-in statements. For example, the download form to access your content across Headley Media's websites includes a custom opt-in statement and an unchecked tick box, meaning your leads have agreed to be followed up.
Professional Audiences
Choosing B2B lead generation services that own their technology audiences and can deliver your campaigns using 1st party data is essential. Our ever-growing audiences of Senior Tech Professionals and business decision-makers rely on our websites when searching for high-quality and reliable information they can trust.
Business Emails
Only providing business email addresses is a sign of a reputable B2B lead generation company. For example, our readers must provide us with their business email addresses to access your content at Headley Media. In turn, this provides you with relevant professional prospects ready for nurturing.
Data Validation
It's vital to choose a B2B lead generation agency that takes data validation and compliance seriously. Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and re-verification of their contact details at Headley Media.
B2B Lead Generation FAQs
How do B2B lead generation services work?
Headley Media's B2B lead generation services are designed to deliver high-quality, B2B technology leads with a traceable digital footprint. Our approach is 100% digital and our transparent process lays the foundation for all of our B2B lead generation services.
Headley Media's B2B lead generation services include Single Touch, Double Touch, Nurture Track and SoftBANT lead gen. Any of our B2B lead generation services can be combined with a number of campaign enhancements. Our campaign enhancements create bespoke B2B lead generation services that deliver highly targeted leads, based on our clients' lead generation objectives. Our campaign enhancements include ABM, Intent Targeting, B2B Display Advertising, and Audience Intelligence strategies.
How does content syndication lead generation work?
At Headley Media, we deliver B2B lead generation services using content syndication to generate B2B technology leads.
Firstly, we host content on behalf of our clients across our portfolio of content library websites. Your content is then promoted to our technology audiences to be downloaded as educational resources by technology professionals.
Our audience of technology professionals gives their business card information on your content download form in return for your content, at which point they are eligible to become B2B technology leads.
We then follow a dual AI and manual data validation process before delivering leads to our technology clients. Please take a look at our full lead generation process for more detail.
What makes Headley Media's B2B lead generation services unique?
We stand out from the crowded B2B lead generation industry by delivering high-quality and fully traceable B2B lead generation services 100% digitally.
Unlike other suppliers, we never outsource our B2B lead generation campaigns to 3rd parties. We own our technology audiences and our B2B lead generation services generate 1st party leads using our portfolio of 265 content library websites.
Our transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data.
What is B2B content syndication?
We’ll explain with an example: Headley Media is a B2B content syndication supplier. For example, our flagship brand, IT Corporate, is a content library where we host our clients’ content, such as eBooks, whitepapers, and videos for IT decision-makers to read, for educational and research purposes. Our audience of senior technology professionals give their contact details in return for downloading the useful content provided by Headley’s clients, and Headley feeds these details back to our clients as leads. As a simplified example, that’s basically how B2B content syndication works.
