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Enhance Your Campaigns With ABM

Our Account-Based Marketing (ABM) campaign enhancement takes your lead generation to the next level.

You can combine our ABM enhancement with your Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation to create more focused and highly targeted campaigns.

With ABM, you can focus on reaching the exact companies on your Target Account List (TAL) and the accounts you've identified as the most lucrative for your business.

If you don't have a Target Account List (TAL) or are unsure where to start with ABM, that's not a problem! We'll discuss your campaign with you and work together to define your target audience and targeting criteria to help you build out your TAL.

Plus, if you already have a TAL, we can utilize our expertise in lead generation to dive in and create lookalike audiences to expand your pool of target accounts.

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Benefits of ABM Lead Generation

Getting Started With ABM

Getting started is easy. Your dedicated Account Manager will help you scope out the best ways to enhance your lead generation using Account-Based Marketing.

Our ABM enhancement can be combined with any of our lead generation services, from Single Touch and Double Touch to Nurture Track or SoftBANT.

You can use ABM to include or exclude accounts, and whether you have a Target Account List (TAL) or not, our team can help you build out your TAL if required.

Our lead generation process lays the foundation for all our services. Our transparent campaigns are delivered 100% digitally, resulting in high-quality, fully traceable B2B technology leads.

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Account-Based Marketing (ABM) Questions We’re Often Asked

What is meant by Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a B2B marketing strategy that focuses on a set target account list (TAL) within a specific market. ABM provides marketers with an opportunity to deliver more personalized B2B marketing campaigns based on the needs of specific target accounts and companies.

Why is Account-Based Marketing essential?

Account-Based Marketing (ABM) is an essential strategy for B2B marketers looking to target specific accounts and companies within their industry. ABM content syndication provides B2B marketers with a better opportunity to tailor their marketing messages to meet the needs of the exact companies they want to reach. In addition, combining ABM with B2B lead generation is an effective way to generate high-quality and highly engaged leads.

How does ABM lead generation work?

Account-Based Marketing lead generation at Headley Media works by running a content syndication B2B lead generation campaign with your target account list (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don't have a TAL or your list is too small, we'll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared to the exact target audience you need to reach.

What are ABM campaigns?

Account-Based Marketing (ABM) campaigns focus on a specific list of target companies and accounts. The first stage of an ABM campaign is building your Target Account List (TAL) by identifying the businesses you want to reach. You can then expand your list with 'lookalike' audiences through a lead generation agency, like Headley Media. Once you know which companies you're targeting, you can really personalize your lead generation and nurturing to those companies, taking into account their individual business needs, and making ABM campaigns really effective.  ABM is a customer-first approach to lead generation and has been shown to have a higher-than-average ROI.

How do you generate ABM leads?

ABM lead generation is all about personalization. Once you have your TAL, you can research the companies you're targeting and the individual decision-makers you need to reach, making your Account-Based Marketing lead generation more efficient and effective. Creating lookalike audiences from your existing TAL is also an effective ABM lead generation strategy. Please get in touch if you'd like to find out more about how Headley Media can help you deliver your ABM lead generation campaigns.

How does content syndication work?

Content syndication lead generation combined with ABM is an effective way to reach highly targeted . As part of our Reader Journey, we'll publish your whitepaper, eBook, research report, or case study across our portfolio of technology content libraries. Our technology brands are aimed at specific technology markets and have large readerships of professionals in those markets, who are looking for educational content. Prospects give their contact details in a content download form, then we authenticate those details, and deliver a list of leads to you. We'll also agree on a fixed cost-per-lead with you, so it's easy to budget. Single Touch lead generation is the simplest form of content syndication: it means each lead downloads one piece of your content before we deliver them to you as a lead.In an ABM lead generation campaign, we help you to build a Target Account List (TAL) of the companies you most want to reach, the ones most likely to deliver a good ROI. We'll then work with you on your ABM content syndication to ensure your content provides value to your targeted leads. 

What are the benefits of Account-Based Marketing vs lead generation?

Traditionally, lead generation was all about getting as many prospects as possible into your marketing funnel, while ABM was about taking a more tailored, more personalized approach. The benefits of Account-Based Marketing vs lead generation are therefore more time to dedicate to individuals, and being able to create more effective, resonant messaging. But ABM and lead generation actually work really well together. By focusing on the accounts that are most likely to bring the biggest benefits to your business, you can target your Account-Based Marketing lead generation efforts more precisely, making sure you’re reaching the relevant people at the right time.