What is a Double Touch Campaign?
Double Touch lead generation enables you to further engage with your target audience through increased brand exposure.
Our campaigns follow an industry-recognized content syndication process across our trusted media brands to generate 1st party leads 100% digitally.
With Double Touch, your prospects are exposed to your brand twice. Readers who download your first content asset with their full business contact information are then served a second resource from your brand.
To qualify as a Double Touch lead, readers must also fit your target criteria and pass our dual AI and manual data validation process.
Benefits of Double Touch Lead Generation
- Enhanced Brand Exposure
- Quality B2B Leads
- Cost-Per-Lead (CPL)
- Local Language Campaigns
- Enhanced Audience Intelligence
Getting Started With Double Touch
Getting started is easy. Your dedicated Account Manager will ask you about your campaign goals, budget and timeframe, alongside the content assets you have available and the target audience you want to reach, which includes:
- Job Titles
- Job Functions
- Seniority Levels
- Company Size
- Content Topics
- Target/Exclusion Lists
We'll get to know your business, understand your objectives and send you a personalized proposal based on the target audience you need to reach.
Our lead generation process lays the foundation for each of our Services, and our transparent and 100% digital approach results in fully traceable B2B leads.
We have been working with the Headley Media team for many years on numerous campaigns globally. Their collaborative approach to working is what makes them an excellent partner. They are happy to be flexible and always deliver on quality. We look forward to continuing our relationship for many years to come.
Client Marketing Director Transmission, Australia
Headley Media continues to be a go-to lead generation partner for our clients. They constantly deliver strong, quality results and are always sharing ideas for campaign optimization. Their customer service is top of the line which makes working with them even better!
Vice President, Media Merkle B2B | Boston
IT Corporate is one of the best performing platforms with regards to data quality and more importantly ROI for our clients.
Executive Director The Marketing Practice, London
Lead Generation Questions We’re Often Asked
Why do I need lead generation?
Lead generation helps businesses grow. High quality leads support your business’ growth by providing your sales team with an up-to-date pipeline of new prospects. Without continually updating your potential customer base through new leads, your business is likely to lack new opportunities for sales growth.
How do you ensure the leads generated are high-quality leads?
We run all our lead generation campaigns 100% digitally, using 1st party data. Our lead generation process ensures our leads are fully traceable back to the source and because we run our campaigns in-house, using our portfolio of over 200 content syndication websites, we can ensure the leads generated are high quality and engaged prospects.
What makes our lead generation services unique?
We stand out from the crowded B2B lead generation industry by focusing on driving high-quality prospects, using our 1st party data. We never outsource, meaning we can provide complete visibility into our lead generation process, including when each prospect consented to sharing their data with you.
How does content syndication work?
Content syndication lead generation is an effective way to generate high-quality B2B leads. As part of our Reader Journey, we'll publish your whitepaper, eBook, research report, or case study across our portfolio of technology content libraries. Potential prospects will then give their contact details in a content download form in exchange for your educational content. We then authenticate each reader's details and deliver a list of validated leads to you. We'll also agree on a fixed cost-per-lead with you, so it's easy to budget. In a Double Touch lead generation campaign, each lead downloads two pieces of your content before we deliver them to you as a lead. This also means each Double Touch lead is validated twice, with our dual AI and manual validation process.