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What Is Intent Targeting?

Buyer intent helps you engage with your target audience when they are actively researching topics that relate to your product or solution.

Our Intent Targeting enhancement uses our unique, 1st party intent data to help you reach the right prospects at the right time.

You can combine Intent Targeting with our Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation services.

How We Collect Our Unique Intent Data

  • Stage 1: Every asset hosted across our portfolio of 100 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords. 
  • Stage 2: The 1st party intelligence we collect progressively profiles our audience and scores their content behaviors to help you understand the intent behind their content consumption.
  • Stage 3: For maximum intelligence, we cross-reference our 1st party insights with industry 3rd party intent data to provide a 360-degree view of your ideal customers' behavior inside and outside the Headley Media portfolio.

Our unique 1st party intent data becomes your hidden strength with Intent Targeting.

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Benefits of Intent Targeting

Getting Started With Intent Targeting

You can combine Intent Targeting with any of our lead generation services, from Single Touch and Double Touch to Nurture Track and SoftBANT.

Your dedicated Account Manager will advise you on how best to enhance your lead generation with Intent Targeting. They'll help you scope out the key topics to focus on to expand and refine your audience. With intent data, the more relevant topics your prospects search and consume content on, the more likely they are in an active buying cycle.

Our lead generation process lays the foundation for all our Services. Our transparent campaigns are delivered 100% digitally, resulting in high-quality, fully traceable B2B technology leads.

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Intent Targeting Questions We’re Often Asked

What is buyer intent?

Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Targeting campaign enhancement provides you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.

How do you collect intent data?

We collect our unique 1st party intent data using a three-stage approach. Firstly, every asset hosted across our portfolio of 100 content library websites includes content topic keywords. Then, as our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our 1st party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with 3rd party intent data to provide a 360-degree view of your ideal consumer's behavior inside and outside the Headley Media portfolio.

What is intent data in B2B?

B2B intent data provides you with enhanced behavioral insights into each of your prospects, giving you useful information on why they are consuming content. In addition, our B2B intent data looks at buyer intent which helps you engage with your target audience when they are actively researching topics related to your technology product or solution. With our Intent Targeting enhancement, you can use our unique, 1st party intent data to help you reach the right prospects at the right time.

Why is 1st party intent data important?

1st party intent data is important because it enables you to see how your data is generated, helping you feel confident that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don't outsource any of our campaigns to 3rd party suppliers, and all our data is generated via our owned portfolio of media brands.

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