What Is Intent Targeting?
Buyer intent helps you engage with your target audience when they are actively researching topics that relate to your product or solution.
Our Intent Targeting enhancement uses our unique, 1st party intent data to help you reach the right prospects at the right time.
You can combine Intent Targeting with our Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation services.
How We Collect Our Unique Intent Data
- Stage 1: Every asset hosted across our portfolio of 200 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords.
- Stage 2: The 1st party intelligence we collect progressively profiles our audience and scores their content behaviors to help you understand the intent behind their content consumption.
- Stage 3: For maximum intelligence, we cross-reference our 1st party insights with industry 3rd party intent data to provide a 360-degree view of your ideal customers' behavior inside and outside the Headley Media portfolio.
Our unique 1st party intent data becomes your hidden strength with Intent Targeting.
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