What Is Local Lead Generation?
Before diving into the importance of local lead generation, it's important to define what it is.
Local lead generation is a highly targeted marketing tactic focused on reaching countries or regions via local marketing techniques.
The most common local lead generation technique is to use local language to target your desired leads. Put simply; local language means using the language your audience speaks natively.
If you want to build trust with your prospects and show your audience that you're serious about their market, there's no better way to resonate with them than reaching them in their local language.
Why Is Local Language Lead Generation Important?
Local language lead generation is more important than ever if you want to reach your target audiences authentically, and build trust from your first interaction.
At Headley Media, we're committed to helping our technology clients reach the audiences they need, and that's why we've made our most significant investment to date - expanding our portfolio of content library websites to 200 sites. We've launched 100 new websites across our FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro brands.
Our content library websites span 60 countries and 32 local languages, helping our clients reach the right technology decision-makers and run local language lead generation campaigns more effectively.
Why Local Marketing Is Essential
Marketing localization is vital for B2B Marketers who want to be taken seriously in a specific country, region, or market. Marketing localization helps you resonate with the audiences you need to reach in a more authentic and trusted way.
We spoke to global marketing expert Gabrielle Gant, who has years of experience running local and international marketing campaigns.
Gabrielle explains the importance of localized marketing by saying:
"To reach target audiences across multiple countries or regions, you'll need to adopt different marketing tactics and messaging to resonate more effectively. For example, the audience you're trying to reach will respond much better to a campaign in their local language, as it shows that your brand has a strong presence in their region, meaning they'll be more likely to trust you.
Also, it's important to remember that direct translations might not always match up locally. For example, specific phrases might be unique to one country or region and have no meaning in others, so it's essential to ensure your local marketing campaigns are culturally suitable."
Gabrielle Gant, Demand Marketing Manager EMEA, BigCommerce
Below our Global Sales Director, Freya Ward, further helps to explain why local lead generation is so important:
It's important to remember that direct translations might not always match up locally. For example, specific phrases might be unique to one country or region and have no meaning in others, so it's essential to ensure your local marketing campaigns are culturally suitable.
Gabrielle Gant Demand Marketing Manager EMEA, BigCommerce
Cultural Factors In Marketing
When creating local lead generation campaigns, the first step will be to consider what language or languages you need to translate your copy into.
However, cultural factors in marketing go further than simply translating your lead generation campaign word for word. You'll also need to take local phrases and cultural differences into consideration. For example, does a word or expression have a different or no meaning in another country?
Creating a campaign that is sensitive and aware of the differences will resonate more effectively with your desired target audience.
A local language lead generation specialist will be able to help you translate your campaign promotions – such as your landing pages and emails. For example, at Headley Media, our team specializes in local language lead generation, enabling us to help our clients better resonate with their target audiences locally or globally.
Our Approach to Local Language Lead Generation
We're continually investing in our portfolio of lead generation brands to help our clients reach the audiences they need.
Our 200 websites span 60 countries and 32 languages.
We've built our portfolio of content library websites over 12 years based on the demand from our technology clients and the audiences they need to reach.
Our readers come to us for high-quality content in a distraction-free environment. That means you'll find no adverts or editorial content on our websites, just great content. Putting our audience and their experience first has helped us build a loyal and engaged readership of technology decision-makers across IT, Finance, HR, Marketing, and Electronics Engineering.
Explore our lead generation brands: