Transparent B2B Intent Data Campaigns
Intent based lead generation enables you to engage with your target audience at the right moment.
Headley Media's intent data highlights prospects who are actively researching topics that relate to your product or solution.
Choosing a reputable and transparent intent lead generation specialist is essential. To guarantee a return on your investment you need to know exactly where your intent data has come from, and how your leads have been generated.
Contact Headley Media to Find Out More
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About Headley Media
Technology companies across the globe trust Headley Media's intent data campaigns to deliver relevant and high-quality B2B technology leads.
We're not like other B2B intent lead generation suppliers. We deliver our campaigns using our portfolio of 265 content library websites, in 60 countries and 32 languages. That means we use our in-house content syndication platforms to deliver intent based lead generation campaigns directly to our technology clients.
Intent Based Lead Generation with Headley Media
- B2B Leads With Intent Data
- 1st Party Intent Data
- Uncover Content Topics
- Cost-Per-Lead (CPL)
- Local Language Campaigns
Headley Media has been a valued partner for us over several years, delivering successful lead generation campaigns across their IT Corporate and Cybersecurity Corporate brands. Their team creates bespoke campaigns tailored to our objectives, incorporating techniques like ABM and audience expansion, along with lead nurturing. Additionally, all campaigns are delivered at a fixed cost-per-lead, enabling us to more accurately budget and plan our campaigns. We have complimented and enhanced our lead generation campaigns with Headley Media by incorporating display ads campaigns, which have been treated with the same level of detail and analysis we'd expect from such a quality partner. The ROI from our campaigns has exceeded our expectations, and we highly recommend Headley Media's services.
Helen Gillbe
EMEA Demand Generation Director Proofpoint
We’ve run several campaigns across Headley's network of local language content libraries. The team tailors every campaign to achieve our objectives; this includes creating bespoke questions to obtain valuable intelligence on all leads and enables our sales team to have the most effective and successful follow-up.
Dermot Hurley
International Director of Marketing - EMEA & APAC Malwarebytes
We have been working with the Headley Media team for many years on numerous campaigns globally. Their collaborative approach to working is what makes them an excellent partner. They are happy to be flexible and always deliver on quality. We look forward to continuing our relationship for many years to come.
Lauren Stalker
Client Marketing Director Transmission, Australia
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the ROI the campaigns would deliver. Overall, it’s enjoyable to work with the entire Headley Media team and we look forward to many more successful campaigns.
Anika Lewandowska
Senior Digital Marketing Manager, EMEA Nasuni
The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.
Niccolo Folchi-Vici
Account Director Wavemaker, London
Our Approach to Intent Based Lead Generation
Many B2B marketers feel frustrated with lead generation and are left paying for poor-quality leads from questionable sources. And with companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing.
Our transparent lead generation process lays the foundation for all our lead generation services, and our B2B intent data can be added to any campaign.
100% Digital
We run every intent based lead generation campaign 100% digitally, ensuring your leads are up-to-date and fully traceable to the source.
Professional Audiences
Our growing audiences of senior technology professionals and business decision-makers rely on our content library websites when searching for high-quality and reliable information they can trust.
Data Validation
Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and re-verification of their contact details.
B2B Intent Data FAQs
What is B2B intent data?
B2B intent data is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our intent targeting campaign enhancement provides you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.
How does Headley Media collect 1st party intent data?
We collect our unique 1st party intent data using a three-stage approach. Firstly, every asset hosted across our portfolio of 265 content library websites includes content topic keywords.
Then, as our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our 1st party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption.
Finally, for maximum intelligence, we cross-reference our 1st party insights with 3rd party intent data to provide a 360-degree view of your ideal consumer's behavior inside and outside the Headley Media portfolio.
Why is 1st party intent data important?
1st party intent data is important because it enables you to see how your data is generated, helping you feel confident that the information you receive is accurate and up to date.
1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don't outsource any of our campaigns to 3rd party suppliers, and all our data is generated via our owned portfolio of media brands.
