Reach B2B Decision-Makers With Content Syndication
Headley Media's content syndication platforms span 265 websites across 6 brands.
B2B content syndication is one of the most effective strategies used by marketers to reach technology decision-makers while generating high-quality leads.
Choosing reputable, transparent content syndication platforms and suppliers is essential. To guarantee a return on your investment you need to know exactly where your content is hosted and how your leads are generated.
Contact Headley Media to Find Out More
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About Headley Media
Technology companies across the globe trust Headley Media's content syndication campaigns to deliver B2B technology leads.
We own 265 content library websites across 60 countries in 32 languages. We promote educational content to our well-established audience of senior technology professionals on behalf of our clients, who need to reach technology buyers and generate high-quality B2B leads.
Content Syndication Best Practices
- Quality B2B Leads
- Full Transparency
- Guaranteed ROI
- High-Volume Lead Generation
- Expert Guidance
We've worked with Headley Media on many successful lead generation campaigns, using ABM and audience expansion techniques. The Headley team is always supportive, and our Account Manager takes a consultative approach, providing us with clear and accurate work. Each campaign is delivered with an agreed CPL, enabling us to plan and budget each campaign confidently. We've also run display ad campaigns with Headley, which have been treated with the same level of detail and analysis we'd expect from such a quality partner. We're really impressed with the ROI we’ve seen from our campaigns.
Demand Generation & Marketing Operations Director, EMEA & APJ Proofpoint
We’ve run several campaigns across Headley's network of local language content libraries. The team tailors every campaign to achieve our objectives; this includes creating bespoke questions to obtain valuable intelligence on all leads and enables our sales team to have the most effective and successful follow-up.
International Director of Marketing - EMEA & APAC Malwarebytes
We have been working with the Headley Media team for many years on numerous campaigns globally. Their collaborative approach to working is what makes them an excellent partner. They are happy to be flexible and always deliver on quality. We look forward to continuing our relationship for many years to come.
Client Marketing Director Transmission, Australia
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the ROI the campaigns would deliver. Overall, it’s enjoyable to work with the entire Headley Media team and we look forward to many more successful campaigns.
Senior Director EMEA Marketing Nasuni
The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.
Account Director Wavemaker, London
Our Approach to Lead Generation
Many B2B marketers feel frustrated with content syndication lead generation and are left paying for poor-quality leads from questionable sources. And with companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing.
That’s why Trust, Transparency, and Integrity remain our guiding principles.
We run all our content syndication campaigns 100% digitally, ensuring your leads are up-to-date and fully traceable to the source.
Our websites are free from adverts, eliminating noise and providing our audiences with a distraction-free reader journey, direct to your content.
The download form to access your content includes a custom opt-in statement and an unchecked tick box, meaning your leads have agreed to be followed up.
Our ever-growing audiences of Senior Tech Professionals and business decision-makers rely on our websites when searching for high-quality and reliable information they can trust.
Readers must provide us with their business email addresses to access your content. In turn, this provides you with relevant professional prospects ready for nurturing.
Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and reverification of their contact details.
Content Syndication FAQs
How do you generate leads for B2B technology companies?
We generate high-quality B2B leads with a traceable digital footprint. Our approach is 100% digital and our transparent lead generation process lays the foundation for all our lead generative services.
Headley Media's Single Touch, Double Touch, Nurture Track, or SoftBANT lead gen services can be combined with a number of campaign enhancements to create bespoke campaigns and highly targeted leads, based on our clients' lead generation objectives. Our campaign enhancements include ABM, Intent Targeting, Programmatic Display, and other Audience Intelligence strategies.
How does content syndication work?
At Headley we use content syndication to generate B2B technology leads.
We host content on behalf of our clients across our portfolio of content library websites, to be downloaded as educational resources by technology professionals. Our audience of technology professionals give their business card information on your content download form in return for your content, at which point they are eligible to become technology leads. We follow a dual AI and manual data validation process before delivering leads to our technology clients.
What makes Headley Media different to other lead generation suppliers?
We stand out from the crowded B2B lead generation industry by delivering high-quality and fully traceable prospects 100% digitally.
We generate 1st party leads using our portfolio of 262 content library websites, and we never outsource our campaigns to 3rd parties. Our transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data.