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Single Touch Lead Generation

Discover the power of targeted B2B lead generation committed to quality and transparency.

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What Is Single Touch?

Single Touch lead generation is our most popular service - ideal for always-on campaigns, pipeline growth, and new market expansion.

As a first-party publisher with 35+ years of experience, we guarantee high-quality leads that match your exact Ideal Customer Profile (ICP).

Using a transparent, 100% digital content syndication process we promote your content to our subscribed audiences across Headley Media's portfolio of exclusive technology websites.

To qualify as a Single Touch lead, each reader will download one piece of your content, provide full business card details (including business email), and explicitly opt in via our GDPR-compliant process.

 

Why Choose Single Touch?

  • Build Pipeline, Drive Growth

    Perfect for always-on campaigns, growing your pipeline and reaching new markets. Single Touch campaigns guarantee scalable, high volume lead generation.

    With experience engaging technology decision-makers across 60 countries, our campaigns reach the right prospects while maximizing your budget.

  • Your ICP, Our Audiences

    Reach your ideal customers through Headley Media’s engaged audience of tech and business decision-makers.

    Our audiences have been progressively profiled, validated and subscribed to our 7 brands over 15+ years to build an exclusive audience that’s unique to Headley Media.

  • No Hidden Costs

    Budget your campaigns with confidence.

    Forecast your ROI with a fixed cost-per-lead and a guaranteed volume of leads, delivered in full and on time, every time.

 
 

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Ready to Get Started?

We have had the pleasure of running several campaigns with Headley Media and every experience has been a great one. They are a reliable and effective content syndication partner, with each campaign being tailored to ensure that we meet our clients’ objectives. Their team offers invaluable support and feedback throughout...

Gillian Clark

Senior Customer Success Director, Coterie Global

We recently worked with Headley Media for the first time and the team’s efficiency, communication and expertise had a hugely positive impact on the whole campaign. We needed to generate leads globally on behalf of our technology client, and through Headley Media’s FinTech Corporate and IT Corporate content syndication brands...

Jess Pemberton

Account Manager, JD Marketing

I enjoyed working with Headley Media on a Single Touch lead generation campaign through their FinTech Corporate brand and the performance of the campaign exceeded expectations. Headley’s expertise in precisely targeting the audiences our client needed ensured the delivery of highly relevant and valuable leads. What truly set them apart...

Matt Carey

Senior Client Partner, Fountain Partnership

Having worked with IT Corporate since its inception, I have seen its audience grow in to a global network. High quality partners in the content syndication space are always welcomed, especially one such as IT Corporate with its proven delivery efficiency, back end support and lead quality...

Rupert Denny

Regional Director, EssenceMediacom, London

Frequently asked questions

Single Touch campaigns deliver high-quality B2B leads to technology companies and media agencies worldwide. With Single Touch, readers must download one piece of your content, provide their full business card information, fit your target criteria and pass our dual AI and manual data validation process to qualify as a lead. We follow an industry-recognized content syndication process across our trusted technology brands  to generate 1st party prospects, 100% digitally. We’ll provide complete transparency into where your content is hosted, and the journey your leads take before being delivered to you – setting us apart from other solutions in the industry. Total ownership of our lead generation process is what makes Headley Media unique.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.

Typically, the best content for syndication is educational, valuable, and tailored to your target audience’s needs. Top-performing content assets include whitepapers, eBooks, case studies, research reports, and webinars that address industry challenges or provide solutions.

At Headley Media, we advise our clients on the best content to use for content syndication based on several factors, including their technology solutions, campaign objectives and the audiences they need to reach. This guarantees their campaigns focus on syndicating the highest-value content to attract qualified leads and drive engagement.

Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.

For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.

Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:

  1. Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
  2. Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
  3. Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
  4. Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.