Services

Build Your Own Campaign

Build your ideal campaign below by selecting the interactive options available. Choose the type of campaign you want to run, as well as the add-ons, audiences and regions you want to target. You're in control.

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Choose Campaign Type

Single Touch

Our most popular service, Single Touch is the basis for every lead generation campaign at Headley Media. Readers download one piece of your content, provide their full business contact information and explicitly consent to hear from your business, resulting in high-quality B2B leads.

Double Touch

Double Touch enhances your brand exposure. Prospects download one piece of your content, provide their full business contact information, and then have the option to view a second resource from your brand.

Nurture Track

A Nurture Track campaign combines content syndication with lead nurturing. Also known in the industry as multi-touch, your leads will download a minimum of two pieces of your content, completing two form fills and explicitly consenting to hearing from your company before they are validated and delivered to you as a lead. Resulting in more educated and engaged leads, that are further down the funnel.

ABM

Account Based Marketing (ABM) enhances your lead generation campaign by focusing exclusively on a Target Account List (TAL). Precision targeting that engages decision makers from companies that you have identified as the most valuable.

SoftBANT

A SoftBANT Campaign digitally assesses two of the four BANT criteria by asking the lead qualifying questions at the point of content download. Providing you with enhanced intelligence direct from your prospect, enabling better follow up prioritization and personalization.

Intent Targeting

An Intent enhanced campaign leverage’s Headley Media’s unique first-party intent data, we track our audience’s behaviour across our 300+ websites to understand their consumption habits, and their stage of the B2B research and buying journey. This proprietary intent data enables you to prioritize leads who are actively researching topics related to your products or solutions.

Headley Display

Run alongside content syndication, Headley Display compliments your campaign by integrating high-impact, B2B display advertising with qualified lead generation, this combination of tactics creates surround-sound messaging that keeps your brand front of mind.

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Choose Enhancements

B2B Intent Data

Uncover buying signals to identify in-market prospects with Headley Media’s 1st party B2B intent data.

ABM

Reach your highest-value prospects with precision and impact through ABM targeting

Target Account List

Add a Target Account List (TAL) to your lead generation campaigns. We can help you create or expand your TAL based on the audiences you need to reach.

Suppression List

Add a suppression list to your lead generation campaigns, or let us help you manage one to ensure you're not targeting irrelevant or unnecessary contacts.

Lookalike List

Add a lookalike list to your lead generation campaigns, to expand your targeting to highly relevant contacts that match your existing customer base or Target Account List.

Lead Nurturing

Add additional lead nurturing to your B2B lead generation campaigns for warmer and more engaged contacts.

Content Experience

Create additional touch points with your new prospects through a tailored and fully customized Content Experience campaign.

BANT Qualification

Enhance your lead generation campaigns with Budget, Authority, Need and Timeframe (BANT) prospect insights.

Profiling Questions

Learn more about your prospects by layering your lead generation campaigns with additional profiling questions.

Qualifying Questions

Qualify your prospects based on their eligibility and only generate leads that match your qualification.

Install-Based Targeting

Discover what software your prospects are currently using with install-based targeting. Perfect for identifying prospects who are using a competing software, or a complementary software solution to yours.

Post Download

Gain additional brand exposure with the opportunity to promote more content to your new leads after they've downloaded at least one of your assets.

Content Hub

Enhance your brand experience with a personalized content hub shown to your prospects at the point of download, with opportunities to share multiple pieces of content in different formats.

Display Advertising

Enhance your lead generation campaigns with brand-boosting B2B display ads.

AI Validation

Ensure your leads are validated using our AI-driven tool, Headley Validate.

Audience Insights

Uncover additional audience insights through strategies such as profiling questions, qualifying questions and install-based targeting.

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Select Your Audience

Business Decision Maker

C-suite

Cybersecurity

Engineering & Technical

Finance

Information Technology

Marketing

Operations

Sales

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Seniority

President

Chief Department Officer

Head of Department

Director

Manager

Architect

Officer

Specialist

End User

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Target Geos

EMEA

NORTH AMERICA

APAC

LATAM

ALL

Choose your target region below. To pick individual countries, first expand the region

APAC

All Asia

Australia

China

Hong Kong

India

Indonesia

Japan

Korea

Malaysia

New Zealand

Philippines

Singapore

Taiwan

Thailand

Select Countries required:

North America

All North America

United States of America

Canada

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LATAM

All LATAM

Argentina

Bolivia

Brazil

Canada

Chile

Colombia

Costa Rica

Ecuador

El Salvador

Mexico

Paraguay

Peru

Uruguay

Venezuela

Select Countries required:

EMEA

All EMEA

United Kingdom

Germany

France

All Africa

All Arabia

All Europe

Austria

Belgium

Bulgaria

Croatia

Czech Republic

Denmark

Egypt

Estonia

Finland

Greece

Hungary

Ireland

Israel

Italy

Luxembourg

Netherlands

Norway

Poland

Portugal

Romania

Serbia

South Africa

Spain

Sweden

Switzerland

Turkey

Ukraine

United Arab Emirates (UAE)

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Language

English language

Local language

Both

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Strategy

We will be your strategic partner throughout the campaign duration, from proposal through to optimization and delivery. Together, we’ll define your objectives, plan a campaign that is destined for success and optimize to achieve your goals, throughout every stage of your campaign.

Delivery

Your leads will be delivered on your chosen reporting day, through a method of your choice. Headley Media holds certifications from Convertr and Integrate, we’re able to deliver via API (Hubspot, Marketo, Salesforce, etc). or provide lead reporting in a custom encrypted excel or CSV templates. Every campaign you run with Headley Media guarantees your leads will be delivered in full and on time.

Evaluation

We understand the unique challenges faced by marketing professionals in the B2B landscape, and in our experience audience insights and intelligence can be as important as lead quality. We pride ourselves on the detail of our mid and post-campaign analysis reporting. Our clients benefit from campaign performance workshops to truly uncover the metrics that matter most.

Explore our services

Single Touch

Double Touch

Nurture Track

Account-Based Marketing

SoftBANT

Intent Data Targeting

Headley Display

Audience Intelligence