FAQs

Programmatic advertising refers to how display ads are bought online through websites within a programmatic network. B2B programmatic advertising focuses on where and when display ads are placed and how the inventory is purchased. In comparison, display advertising is focused on where they appear and in what format. For example, the design and position on each website (such as banner ads) within the programmatic display network of publishers and sites.

B2B display ads work by appearing on the websites your target audience is visiting. B2B display ads embed your brand messaging into your potential customers’ online world and effectively keep your brand front of mind. When run alongside B2B lead generation, display advertising provides companies with a 360-degree approach to their B2B marketing activities.

Display advertising promotes your company’s product or services via banner adverts on relevant websites. A display advert requires the creative visual assets you would like to promote and a link to the landing page or website you would like your adverts to click through to. Display advertising is a great way to get your brand and marketing messages out to your specific target audience via the channels and websites they are already visiting. In addition, display advertising can target specific user groups and audiences to increase the relevance of your advert placement. Explore Headley Media’s B2B display advertising services to learn more.

Install based targeting is used to identify potential prospects based on whether they are using specific software and therefore have a particular product ‘installed’. We can enhance your lead generation campaigns with install based targeting to help you identify prospects that are already using a technology solution compatible with yours or target prospects using a solution from one of your direct competitors. Depending on your lead generation objectives, our Audience Intelligence enhancements can include install based targeting to give you additional insights on your leads, helping you nurture them more effectively.

Qualifying leads is a strategic approach to lead generation, helping B2B marketers understand more about a prospect before adding them to a nurturing campaign. Generating more targeted leads through profiling or qualifying questions can create a more personalized experience for each prospect and help create more powerful B2B marketing campaigns. Explore Headley Media’s Audience Intelligence campaign enhancements to find out more.

You can pre-qualify your leads by asking qualifying questions. We use qualifying questions within our gated forms to enhance our clients’ B2B lead generation campaigns. For example, using qualifying questions when downloading a piece of content, a reader would need to fill in their business card details and respond to a qualifying question within the gated form. Then, when filling out the form, if they respond with the ‘right’ answer on the qualifying question, such as saying yes to “are you the decision-maker?”, they will become a lead. However, if they do not answer the question with the ‘right’ answer, they will still be able to download and access the content, but they won’t be delivered as a lead. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

B2B Qualifying Questions allow you to generate leads that meet a specific criterion that you have set. Qualifying questions are beneficial if you only want to generate prospects that meet specific criteria. For example, if you only want the decision-maker or budget holder for a product or service like your organization’s technology solution. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

B2B Profiling Questions are questions you ask in B2B marketing campaigns to understand each new prospect better. There are no right or wrong answers to profiling questions; they are simply asked to provide more information about each lead before adding them to your nurture cycle. Using profiling questions gives you an extra layer of information about each lead, creating a much stronger follow-up opportunity. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

Headley Media’s SoftBANT campaigns are delivered 100% digitally. As the industry and our audiences have evolved in how they work over recent years, so have we. We don’t use telemarketing to ask our readers SoftBANT questions. Instead, we ask questions and deliver BANT qualified leads 100% digitally. We use our trusted lead generation process to provide traceable leads with relevant BANT lead qualification and a digital footprint.

BANT qualification stands for Budget, Authority, Need and Timeframe. BANT lead generation is an approach used to assess leads according to these criteria, so you can work out whether your prospects are ready to buy. In a SoftBANT campaign, also known as a half BANT lead generation campaign, leads are assessed using two of the BANT criteria – usually ‘need’ and ‘timeframe’. Your SoftBANT campaign would typically include extra questions on your content download form relating to the lead’s product needs, making them easier to assess and prioritize, plus nurturing strategies that are personalized to each lead.

A Nurture Track campaign at Headley Media is designed to build stronger relationships with prospects by engaging them with two or more pieces of your content. Readers download multiple assets from our trusted content syndication platforms, providing their full business information and GDPR-compliant consent. All leads are validated through our AI-driven tool, Headley Validate, alongside manual checks, guaranteeing quality and compliance. Explore our complete Campaign Delivery Process to learn more.

Nurture Track campaigns are ideal for brands without an established nurture program or those targeting prospects further in to their buying journey. Options like Account Based Marketing (ABM), profiling questions, or intent data can enhance targeting. You’ll work with a dedicated Account Manager throughout your Nurture Track campaign who will work with you to optimize your campaigns and deliver the best results.

A Double Touch campaign with Headley Media increases your brand exposure and lead quality by engaging prospects with two pieces of content. First, a prospect downloads a content asset from your brand, such as a whitepaper or eBook, and then they are sent a second piece of your content via email for further engagement. Every Double Touch lead undergoes dual AI and manual validation before delivery, ensuring quality and compliance. This approach is ideal for brand-building and market expansion, with the option to enhance your targeting using Account Based Marketing (ABM) or intent data. As a first-party publisher, Headley Media provides full transparency into content hosting, lead journey, and data ownership. Explore our full Campaign Delivery Process to learn more.

Single Touch campaigns deliver high-quality B2B leads to technology companies and media agencies worldwide. With Single Touch, readers must download one piece of your content, provide their full business card information, fit your target criteria and pass our dual AI and manual data validation process to qualify as a lead. We follow an industry-recognized content syndication process across our trusted technology brands  to generate 1st party prospects, 100% digitally. We’ll provide complete transparency into where your content is hosted, and the journey your leads take before being delivered to you – setting us apart from other solutions in the industry. Total ownership of our lead generation process is what makes Headley Media unique.

We stand out from the crowded B2B lead generation industry by delivering high-quality prospects, 100% digitally using 1st party data. Headley Media’s transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data with your organization. We own and operate over 300 content syndication websites, hosting content on behalf of our technology clients across 60 countries and 32 languages, setting us apart from other lead generation suppliers within the industry.

Electronic Pro stands out by delivering high-quality, targeted B2B lead generations campaigns through targeted content syndication. Electronic Pro delivers a unique experience compared to more traditional Electronics publications or news outlets. Electronic Pro is different because it is not a magazine – it’s a portfolio of trusted and dedicated content library websites, owned and operated by Headley Media. The websites provide high-quality content and research for senior electronics professionals and an opportunity for electronics and technology marketers to generate high-quality B2B leads amongst electronics engineering decision-makers.

At Headley Media, we generate B2B leads for electronics organizations through bespoke, hyper-targeted content syndication campaigns. We host content on behalf of our clients across our portfolio of Electronic Pro websites. Our audience of senior electronics professionals and decision-makers download content on Electronic Pro relevant to them in exchange for their business card information. Provided a reader meets your pre-agreed audience criteria and passes our dual AI and manual data validation process, they will be delivered as leads on a timeframe that suits you, typically weekly.

MarTech Corporate generates first-party B2B leads for technology organizations looking to target senior marketing, sales and business professionals. MarTech Corporate is a first-party lead generation supplier because we source all leads directly through our own content syndication platforms. Professionals and decision-makers engage with relevant content across the MarTech portfolio of websites. Readers will then voluntarily provide their business card details, and opt in to hear from your company directly, before downloading the piece of content. This process guarantees transparency into how your leads are generated. Unlike aggregators and other lead generation suppliers, we do not purchase or resell leads from third-party networks. Every lead is rigorously validated through both AI-driven and manual verification, guaranteeing quality and compliance before delivery. You can view our full campaign delivery process here.

MarTech Corporate runs B2B lead generation campaigns worldwide for technology companies and media agencies. Our approach to lead generation uses trusted and transparent content syndication campaigns designed to target senior marketing, sales and business professionals and decision-makers looking for technology solutions like yours. What makes MarTech Corporate and our portfolio of brands unique is our transparent lead generation process. We never outsource any of our lead generation activities to 3rd parties, and we only generate 1st party leads via our 300+ content library websites. Before delivery, all our leads are subject to our dual AI and manual data validation and quality control processes, ensuring we only ever deliver high-quality and relevant leads to our clients.

By working with a first-party content syndication platform like HRTech Corporate, you’ll benefit from our first-party audiences. What makes HRTech Corporate and Headley Media different is the transparency of our methodology and how we generate B2B technology leads. Our first party audiences of senior HR professionals have grown through providing educational content from top global technology vendors. We only generate first-party data via our 300+ content syndication platforms, running transparent lead generation and content syndication campaigns for our technology clients. In addition, the B2B leads we supply go through a dual data validation process and quality control process to ensure they are relevant, high-quality leads.

HRTech Corporate runs global B2B lead generation campaigns for technology companies worldwide looking to target senior HR and business professionals. We run objective-driven content syndication campaigns for our clients, generating high-quality B2B leads. HR professionals will download your relevant content from one of our HRTech Corporate websites, sharing their business card information, and actively opting-in to hear from your company directly. Provided each reader meets your target audience criteria and passes our dual AI and manual data validation and quality control process, they will be delivered to you as leads.

FinTech Corporate generates first-party B2B leads for financial technology organizations looking to target senior finance, risk, and business professionals. As a true 1st-party lead generation supplier, we source all leads directly through our own content syndication platforms, ensuring transparency and authenticity.

Finance professionals and decision-makers engage with relevant industry content across the FinTech Corporate portfolio of websites. Before downloading content, they voluntarily provide their business details and opt in to hear from your company directly.

Unlike aggregators and other lead generation suppliers, we do not purchase or resell leads from third-party networks. Every lead undergoes rigorous AI-driven and manual verification, ensuring accuracy, compliance, and high intent before delivery.

Through targeted and bespoke content syndication campaigns, FinTech Corporate connects you with your ideal customers – financial and technology decision-makers who are actively researching the latest financial technology solutions to drive their businesses forward.

When you run a campaign across FinTech Corporate, your content is hosted within an environment that your Ideal Customer Profile (ICP) trusts. FinTech Corporate is more than just a landing page; it is a published website and a recognized brand that hosts finance and technology content for leading technology and financial service companies. Plus, your campaigns can be delivered across multiple Headley Media brands to reach the full buying committee for your solutions, for example by combining FinTech Corporate with AI Corporate or IT Corporate.

Emerging trends, vendor spotlights, content hubs, and much more can be found across the portfolio, providing your target audience with a trusted research destination and ensuring you reach them in the right place, at the right time.

Cybersecurity Corporate is a first-party lead generation supplier, sourcing all leads directly through our owned and operated portfolio of content syndication platforms. This ensures complete transparency, data accuracy, and compliance in every campaign.

Cybersecurity professionals and decision-makers engage with relevant industry content across the Cybersecurity Corporate portfolio of websites. Before accessing content, they voluntarily provide their business details and opt in to hear from your company directly, ensuring high-intent, consented leads.

Unlike aggregators and third-party suppliers, we do not purchase or resell leads from external networks. Every lead undergoes a dual-layer AI-driven and manual verification process, guaranteeing quality, compliance, and engagement before delivery.

Cybersecurity Corporate delivers B2B lead generation for cybersecurity and IT companies 100% digitally, through high-quality and transparent content syndication lead generation campaigns. Firstly, your content is hosted on the most relevant of our Cybersecurity Corporate websites, based on your objectives, the audiences, and the countries you need to reach. Our audience of engaged readers will then be served your content via your campaign promotions, including a dedicated landing page and email campaign. If the reader downloads your content and opts in to hear from your company directly, they will then be eligible to qualify as a lead. Before they are delivered to you, every lead goes through our dual AI and manual data validation process. Readers who pass our validation and quality control process will be delivered to you via your preferred delivery method at a delivery frequency that suits you, such as weekly. Explore our entire campaign delivery process to find out more.

AI Corporate delivers high-quality, first-party lead generation by leveraging exclusive audiences and digital expertise to engage senior AI and business professionals globally. We own all 60 content library websites within the AI Corporate portfolio, ensuring direct access to highly engaged, first-party audiences. Your content is hosted directly on our platforms, enabling precise and trustworthy lead generation for your B2B tech campaigns.

Transparency, quality and control are what makes AI Corporate’s lead generation different to other offerings in the market. Headley Media has a long history of providing its technology readers with high-quality industry information and research to senior technology professionals and decision makers worldwide. With AI Corporate, we own all the 60 content library websites within the AI Corporate portfolio. Our first-party audiences are made up of senior AI decision-makers, influencers and budget holders. We host content on behalf of our B2B technology clients on our AI Corporate websites directly, allowing us to carry out high-quality and transparent B2B lead generation in the AI and technology industry, 100% digitally.

AI Corporate generates B2B technology leads 100% digitally through high-quality and transparent content syndication campaigns. Your content is hosted on the most relevant of our 60 AI Corporate websites, based on the audiences you need to reach, your objectives, and the countries or regions you want to target. Our engaged technology readers will then be served your content via a dedicated landing page and email campaign promotions. If the reader downloads your content and opts-in to hear from your company directly, they will then go through our dual AI and manual data validation process. Readers who pass our validation and quality control process will be delivered to you via your preferred delivery method every week. Explore Headley Media’s full campaign delivery process to find out more.

IT Corporate is a trusted first-party lead generation supplier with a proven history of providing high-quality industry research to Senior IT and Business Professionals worldwide. We own all 63 content library websites within the IT Corporate portfolio, ensuring campaigns reach highly engaged, first-party audiences. Your technology content is hosted directly on our platforms, enabling precise and transparent lead generation. As part of Headley Media, IT Corporate delivers high-quality, fully digital B2B lead generation tailored to the technology industry.

Drawing on over 15 years of expertise, IT Corporate stands out by delivering high-quality, targeted lead generation campaigns. Unlike many suppliers, we’ve built our own audiences, ensuring campaigns reach highly engaged B2B decision-makers. IT Corporate’s leads are generated from first-party data collected through our owned and operated platforms, guaranteeing accuracy and compliance. Backed by over 15 years of audience building and owned by Headley Media, we provide a trusted, in-house approach to lead generation. IT Corporate has a long history of providing high-quality industry information and research to Senior IT and Business Professionals and decision-makers worldwide. Explore Headley Media’s full campaign delivery process to learn more.

IT Corporate generates B2B technology leads 100% digitally through high-quality and transparent content syndication campaigns. Firstly, your content is hosted on the most relevant of our 63 IT Corporate websites, based on your objectives, audiences, and countries you need to reach. Our audience of engaged readers will then be served your content via a dedicated landing page and email campaign. If the reader downloads your content and opts-in to hear from your company directly, they will then go through our dual AI and manual data validation process. Readers who pass our validation and quality control process will be delivered to you via your preferred delivery method and timescale.

Traditionally, lead generation was all about getting as many prospects as possible into your marketing funnel, while ABM was about taking a more tailored, more personalized approach. The benefits of Account-Based Marketing vs lead generation include dedicating more time to the most relevant companies for your solutions, and being able to create messaging that resonates. However, ABM and lead generation actually work really well together. By focusing on the accounts that are most likely to bring the biggest benefits to your business, you can target your Account-Based Marketing lead generation efforts more precisely, making sure you’re reaching the relevant people at the right time.

Content syndication lead generation combined with ABM is an effective way to reach specific companies and accounts. As part of our Campaign Delivery Process, we’ll publish your content, such as whitepaper, eBooks, research reports, videos and case studies across our portfolio of owned and operated content library websites. Headley Media’s technology brands are aimed at specific technology markets and have large readerships of professionals in those markets, who are looking for educational content. Prospects give their contact details in a content download form, then we authenticate those details, and deliver a list of leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget. In an ABM lead generation campaign, we will help you to build a Target Account List (TAL) of the companies you most want to reach, the ones most likely to deliver a good ROI. We’ll then work with you on your ABM content syndication to ensure your content provides value to your targeted leads.

ABM lead generation is all about personalization. Once you have your target account list (TAL), you can create specific campaigns to reach the companies on your list and the individual decision-makers. Account-Based Marketing lead generation is a more efficient and effective way to utilize your marketing budget. Creating lookalike audiences from your existing TAL is also an effective ABM lead generation strategy. Get in touch if you’d like to find out more about how Headley Media can help you deliver your ABM lead generation campaigns.

Account-Based Marketing lead generation at Headley Media works by running a content syndication lead generation campaign with your Target Account List (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don’t have a TAL or your list is too small, we’ll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared with the exact target audience you need to reach.

With ABM you can really personalize your lead generation and nurturing to your most valuable companies, taking into account their individual business needs, making ABM campaigns highly effective. ABM is a customer-first approach to lead generation and has been shown to have a higher-than-average ROI.

Account Based Marketing (ABM) is a B2B marketing strategy that focuses on a set Target Account List (TAL) within a specific market. ABM provides marketers with an opportunity to deliver more personalized B2B marketing campaigns based on the needs of specific target accounts and companies.

Typically, the best content for syndication is educational, valuable, and tailored to your target audience’s needs. Top-performing content assets include whitepapers, eBooks, case studies, research reports, and webinars that address industry challenges or provide solutions.

At Headley Media, we advise our clients on the best content to use for content syndication based on several factors, including their technology solutions, campaign objectives and the audiences they need to reach. This guarantees their campaigns focus on syndicating the highest-value content to attract qualified leads and drive engagement.

Content syndication platforms are external websites and publications used by B2B marketers to distribute their content to new and relevant audiences. When running B2B content syndication campaigns to generate high quality leads, choosing a reputable content syndication platform is essential. Not all content syndication B2B platforms are created equal, and the lead generation industry has more than its fair share of shady players, so you need to choose a supplier carefully.

At Headley Media, our content syndication platforms are a key component of our content syndication lead generation services.

Headley Media’s B2B content syndication platforms serve as valuable research libraries for professionals across industries including IT, AI, cybersecurity, HR, marketing, sales, finance, and electronics. Available in 60 countries and published in 32 native languages, each content syndication platform attracts a large audience of readers globally. Our readers, driven by the high-quality content we syndicate, willingly consent to hear from our clients in the technology sector in exchange for downloading their content.

Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.

For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.

Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:

1. Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
2. Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
3. Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
4. Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.

B2B content syndication is a strategic marketing approach where businesses distribute their content, such as whitepapers, eBooks, case studies, and webinars, via external platforms and publishers. Content syndication helps amplify the reach of your valuable content to targeted business audiences, generating high-quality leads and driving engagement.

Content syndication is particularly beneficial for B2B marketers as it distributes your content to decision-makers and stakeholders in your niche industries, improving brand visibility and accelerating the sales funnel. Effective syndication campaigns often focus on key performance indicators like lead volume, lead quality, and audience engagement.

At Headley Media, we specialize in tailored B2B content syndication campaigns designed to deliver high-quality B2B leads for technology marketers. Our comprehensive B2B lead generation services are built to align with your marketing goals, ensuring your content reaches the right audience at the right time.

1st party intent data is important for B2B marketers because it enables you to see how your data is generated, giving you confidence that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don’t outsource any of our campaigns to 3rd party suppliers, unlike other suppliers in the industry. Every campaign with Headley Media is generated via our owned portfolio of technology brands. Explore Headley Media’s Intent Data Targeting services to learn more.

We collect our unique 1st party intent data using a three-stage approach. Every asset hosted across our portfolio of over 300 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our first-party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with third-party intent data to provide a 360-degree view of your ideal consumer’s behavior inside and outside the Headley Media portfolio. Explore Headley Media’s Intent Data Targeting services to learn more.

B2B intent data provides you with enhanced behavioral insights into each of your prospects, giving you useful information on why they are consuming content. In addition, our B2B intent data looks at buyer intent which helps you engage with your target audience when they are actively researching topics related to your technology product or solution. With Headley Media’s Intent Data Targeting service, you can use our unique, 1st party intent data to help you reach the right prospects at the right time.

Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Data Targeting campaigns provide you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.

At Headley Media, we run all our lead generation campaigns in-house, 100% digitally, using our 1st party data. Nothing is ever outsourced. As a result, our lead generation process is transparent, and our leads are fully traceable back to the source. In addition, because we deliver campaigns via our own audiences, who use the Headley Media portfolio of over 300 content syndication websites to download educational resources, we guarantee the leads we generate for our clients are high-quality and engaged prospects.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.

Lead nurturing is an essential B2B marketing strategy focused on educating your prospects on your technology products and services, so they’re more warmed up and ready to hear from your sales team. How to nurture B2B leads depends on timing, and how valuable the lead is. Lead nurturing strategies typically include email marketing, content marketing, and Account-Based Marketing.

With a Headley Media Nurture Track campaign, for example, we will nurture prospects for you before they are delivered to your Customer Relationship Management system (CRM). Nurture Track lead generation supports your goal of warming up relevant prospects so they are more receptive to your marketing campaigns and more likely to convert when they are sales-ready.

There are a lot of benefits to B2B lead nurturing. Nurturing leads through the marketing funnel is a great way to educate your potential new customers during critical times in their buying cycle. By nurturing your leads you will keep your brand front of mind, meaning you are more likely to get a head start on moving your marketing-qualified leads (MQLs) along the pipeline – generating more engaged leads earlier on.

Lead nurturing in B2B is the process of influencing your prospects through the marketing funnel by encouraging interactions and establishing a relationship between your brand and your audience. B2B lead nurturing needs regular and relevant communications to keep your contacts aware and engaged, while helping them through their decision-making process towards conversion.

To get a head start with converting more leads to sales, you should work with a trusted specialist lead generation provider to generate high-quality prospects. Converting your leads into sales is easier if your prospects are relevant and come from high-quality lead generation campaigns. For example, Headley Media’s portfolio of media brands helps to generate a higher quality of 1st party leads through trusted and transparent content syndication campaigns. By generating B2B technology leads who have already engaged with your content and have opted-in actively to hear from your company directly, you’ll be well on your way to converting your leads into sales.