Double Touch Lead Generation

A Double Touch campaign with Headley Media increases your brand exposure and lead quality by engaging prospects with two pieces of content. First, a prospect downloads a content asset from your brand, such as a whitepaper or eBook, and then they are sent a second piece of your content via email for further engagement. Every Double Touch lead undergoes dual AI and manual validation before delivery, ensuring quality and compliance. This approach is ideal for brand-building and market expansion, with the option to enhance your targeting using Account Based Marketing (ABM) or intent data. As a first-party publisher, Headley Media provides full transparency into content hosting, lead journey, and data ownership. Explore our full Campaign Delivery Process to learn more.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.

Typically, the best content for syndication is educational, valuable, and tailored to your target audience’s needs. Top-performing content assets include whitepapers, eBooks, case studies, research reports, and webinars that address industry challenges or provide solutions.

At Headley Media, we advise our clients on the best content to use for content syndication based on several factors, including their technology solutions, campaign objectives and the audiences they need to reach. This guarantees their campaigns focus on syndicating the highest-value content to attract qualified leads and drive engagement.

Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.

For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.

Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:

1. Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
2. Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
3. Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
4. Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.