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As we enter 2024, high-quality, transparent marketing data is high on the agenda for B2B tech marketers everywhere.
However, unfortunately B2B lead generation is increasingly being seen as a dark art within the industry. This is because there is such a wide variety of methods and tactics being employed by some suppliers to generate those much-needed leads.
When you choose the right suppliers, quality lead generation should play a vital role in building your pipeline and reaching the right technology influencers and decision-makers.
How Can You Determine a Trustworthy B2B Lead Generation Supplier?
As a marketing professional, it’s important to ensure you can trust the data and the leads you’re receiving.
Many B2B technology marketers find themselves questioning the quality of their leads, because their suppliers aren’t transparent about their lead generation methods and tactics.
With questionable suppliers, you can’t be sure your leads are genuine or if they will ever translate into sales opportunities. This is perhaps why 61% of B2B marketers say generating high-quality leads is their biggest challenge.
In our annual eBook, The Complete Guide to B2B Lead Generation for Technology Companies in 2024, you’ll discover the top lead generation methods to cut through the noise in 2024.