What is buyer intent?
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February 3, 2025
- < 1 min read
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Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Data Targeting campaigns provide you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.
