How does content syndication with ABM work?

Content syndication lead generation combined with ABM is an effective way to reach specific companies and accounts. As part of our Campaign Delivery Process, we’ll publish your content, such as whitepaper, eBooks, research reports, videos and case studies across our portfolio of owned and operated content library websites. Headley Media’s technology brands are aimed at specific technology markets and have large readerships of professionals in those markets, who are looking for educational content. Prospects give their contact details in a content download form, then we authenticate those details, and deliver a list of leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget. In an ABM lead generation campaign, we will help you to build a Target Account List (TAL) of the companies you most want to reach, the ones most likely to deliver a good ROI. We’ll then work with you on your ABM content syndication to ensure your content provides value to your targeted leads.