B2B Lead Generation Services

Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.

For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.

Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:

1. Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
2. Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
3. Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
4. Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

Account-Based Marketing lead generation at Headley Media works by running a content syndication lead generation campaign with your Target Account List (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don’t have a TAL or your list is too small, we’ll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared with the exact target audience you need to reach.

With ABM you can really personalize your lead generation and nurturing to your most valuable companies, taking into account their individual business needs, making ABM campaigns highly effective. ABM is a customer-first approach to lead generation and has been shown to have a higher-than-average ROI.

To get a head start with converting more leads to sales, you should work with a trusted specialist lead generation provider to generate high-quality prospects. Converting your leads into sales is easier if your prospects are relevant and come from high-quality lead generation campaigns. For example, Headley Media’s portfolio of media brands helps to generate a higher quality of 1st party leads through trusted and transparent content syndication campaigns. By generating B2B technology leads who have already engaged with your content and have opted-in actively to hear from your company directly, you’ll be well on your way to converting your leads into sales.

You can pre-qualify your leads by asking qualifying questions. We use qualifying questions within our gated forms to enhance our clients’ B2B lead generation campaigns. For example, using qualifying questions when downloading a piece of content, a reader would need to fill in their business card details and respond to a qualifying question within the gated form. Then, when filling out the form, if they respond with the ‘right’ answer on the qualifying question, such as saying yes to “are you the decision-maker?”, they will become a lead. However, if they do not answer the question with the ‘right’ answer, they will still be able to download and access the content, but they won’t be delivered as a lead. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.