How does a Double Touch campaign work?

A Double Touch campaign with Headley Media increases your brand exposure and lead quality by engaging prospects with two pieces of content. First, a prospect downloads a content asset from your brand, such as a whitepaper or eBook, and then they are sent a second piece of your content via email for further engagement. Every Double Touch lead undergoes dual AI and manual validation before delivery, ensuring quality and compliance. This approach is ideal for brand-building and market expansion, with the option to enhance your targeting using Account Based Marketing (ABM) or intent data. As a first-party publisher, Headley Media provides full transparency into content hosting, lead journey, and data ownership. Explore our full Campaign Delivery Process to learn more.