Chloe Addis (00:44.152)
So welcome to B2B Marketers Off the Record podcast. I'm delighted to be joined
here by Eryn Lueders the Head of Marketing for Basis Theory. So I'll hand over to
you Eryn in the first instance to introduce yourself.
Eryn Lueders (01:01.308)
Yeah, thank you Chloe, thanks for having me. As Chloe mentioned, I am head of
marketing at Basis Theory. I've been here for about three and a half years now.
primarily my career has been in startups and scale ups in the B2B space. So this
one, you know, I've been here, it feels like quite a while now in the startup world. So
there's been a lot of evolution and change, but I've been primarily a B2B marketer.
Eryn Lueders (01:28.64)
in various different industries and startups and scale ups and I'm normally in more of
a growth or performance area but being head of marketing now is a mix of a little bit
of everything which I've grown to love.
Chloe Addis (01:44.404)
Of course, and I'm like so excited to have you on the podcast and that's exactly why
because we just knew that your experience would be really interesting to kind of get
through some of these questions that I've got. So yeah, one of the first things that we
kind of ask our guests to go through, one of the questions that we don't pre-warn you
about is do you like, know, explain that you've been in marketing, B2B marketing for
a few years.
Chloe Addis (02:12.392)
tell me without telling me kind of thing. So our example that we always use is QR
codes, the first time and the second time when they kind of first didn't pick up the first
time, but you you're going in. So, so tell me what would yours be?
Eryn Lueders (02:28.944)
Yeah, it's actually similar to that, but I would say Google Data Studio that used to be
Looker Studio, but is also Data Studio again.
Chloe Addis (02:35.924)
Oh,
Chloe Addis (02:37.764)
that is so good. That's a real shout. That's amazing. And again, I feel like hopefully
our listeners are going to feel the same. That's definitely just unlocked something in
my brain. You forget about all these things, don't you? And then they come back and
you're like, oh my gosh, yeah, how did this drop off? No, that's really cool. So how
did you get into marketing in the first place?
Eryn Lueders (02:39.728)
because it just changed again.
Eryn Lueders (03:06.312)
My story of marketing is pretty unremarkable. I was younger, I would say about 10 or
so, I was playing around with websites and learning how to build them and teaching
myself some HTML and different things. We had a family computer and I was one of
the computer kids. And I found so much joy in that. So I thought, when I grow up, I'm
going to be a web designer or do website stuff or something. And then when I was in
high school, we had a career day.
Eryn Lueders (03:35.932)
where, you know, various, various people come in from the community and talk
about their jobs. And there was someone for a local sports team. was like a double a
baseball affiliate person who was the head of marketing. And he talked about his job.
I know very little about sports, especially back then. I didn't even really, I just still
don't really enjoy baseball. And he came in and talked about his job as head of
marketing at this baseball club. And I thought, this is the coolest job ever. This is
what I want to do. So.
Chloe Addis (03:46.29)
Okay.
Eryn Lueders (04:06.204)
I mean, I took the traditional route from that point. I studied marketing in college. I got
my first job in marketing and I've been in marketing ever since.
Chloe Addis (04:13.428)
Chloe Addis (04:14.789)
That's amazing though because you do hear a lot about how people kind of fall into
their jobs and things like that but that's a really solid note. I decided this is I was
going to do and now I'm doing it.
Eryn Lueders (04:25.574)
Yeah, yeah, and it's suited me ever since. I've thought about different types of
careers or ways that I could grow or expand, but it's still always just, it comes back to
marketing.
Chloe Addis (04:35.956)
Yeah. And the thing is, it is so broad as well. There's a lot of different kinds of
disciplines that are involved with marketing, especially your head of marketing.
You've got to touch into finance. It's so broad, isn't it? So what's one belief about
B2B marketing that you've changed your mind on in the last 12 months?
Eryn Lueders (04:46.344)
Yeah. Yeah.
Eryn Lueders (04:58.962)
Yeah, with being more of that growth digital marketer at heart, I've always been a
little bit of a tinkerer and a tester and a, let's just try this out, let's do this thing. And
I've started to realize, especially as we're growing as a company and my role is
growing and we're reaching into bigger accounts now than we ever did and we're
trying to be more sophisticated in the way we do marketing, just kind of being like,
let's try it out.
Eryn Lueders (05:24.902)
without much of a plan isn't really suiting me anymore. And it's not, don't think it suits
many marketers. The approach that I've seen more success in and that I think is
something that I like, I'm changing my tune on this is do one thing and do it well. And
then once you feel good about that shift to something else and add that to your
stack. So for instance, we started out a lot in organic search and content marketing.
Chloe Addis (05:30.26)
Mm.
Eryn Lueders (05:52.05)
and we did that really well and we doubled down on that. And then when that's been
rolling, we've been moving into paid media, we've been moving into other channels
because when my focus or anyone's focus really is shifted across so many different
things and you're not doing any of them exceptionally well or even okay, you're not
really giving it a good test or really a good try. And so even though I'm like, let's test
this thing, I wanna test it well and I wanna do it well and make sure I gave it a fair
shake.
Chloe Addis (06:08.852)
Yeah.
Chloe Addis (06:17.159)
Yeah.
Chloe Addis (06:20.318)
That's really, really important, I think. I mean, as marketers, we're always taught that
our world is about testing. Like you don't know, even if somebody, you you've
listened to something or you've got a strategy because you've read it in a book or
something like this, you don't know what's going to work for you and your company
and your industry every time. So it is about testing and it is about seeing what works,
but it's also, I think,
Chloe Addis (06:48.712)
to your main point is you need to prioritize first, don't you? Like, you know, need to,
what's working, have a solid foundation first to then be able to test in new areas, I
suppose.
Eryn Lueders (07:04.102)
Yeah, yeah, to give it the time and the budget. There's so many times now where I'm
hearing of others that are like, I threw $1,000 at a Google ads campaign. And I
thought, you're not going to see much from that. That's not a fair test. Yeah, so I love
the idea of testing. But if you can't put the full focus into it, you're not going to give
your company or yourself the opportunity to see if that's going to work or not.
Chloe Addis (07:07.229)
Yeah.
Chloe Addis (07:14.419)
Not a fair test. Yeah. Yeah.
Chloe Addis (07:28.68)
Yeah, and I think something with B2B marketing in particular, especially at the
moment, everything seems to be changing so much all of the time. So what are the
shifts that you're seeing in how B2B market buyers actually really behave right now
and how they're responding?
Eryn Lueders (07:47.954)
Yeah, I mean, I know we all already see this and we see it in ourselves as well, but
search is absolutely shifting. With this bit, you know, as a B2C buyer myself, when I
go to shop for something now, there are times where I'm going to use ChatGPT to
create my selection set of five, six, seven brands, and then I may even go on
Amazon or something and check out reviews there. There are times where it doesn't
require Google at all, or there are times where Google only has a small piece in that.
Chloe Addis (07:52.252)
Mm-hmm. Yeah.
Chloe Addis (08:06.472)
Mm-hmm.
Eryn Lueders (08:16.582)
And so as we sit here and think about attribution or how we think our marketers are,
you know, our prospects are coming in, it is not linear. never has been, but it's
certainly not anymore. It's incredibly fragmented. And so I think there's maybe more,
I think AI has brought more awareness to the fact that this is very fragmented, but I
think it's also seeing, you know, just how we as humans behave where when there's
the opportunity for something that can help us make a better decision, we will latch
onto that. So it's not just.
Chloe Addis (08:16.627)
Yeah.
Chloe Addis (08:35.412)
Mm.
Chloe Addis (08:45.16)
Yeah.
Eryn Lueders (08:46.18)
search. It's now a whole set of tools that we use to buy.
Chloe Addis (08:51.206)
Yeah, that couldn't be more real. I know a lot of people listening to this are going to
completely resonate with that. You know, there's a lack of information. So any
information is good. then, you know, it's yeah, everything's just changing so quickly, I
think. What's a strategic bet you think more marketing leaders will make, will need to
make over the next kind of couple of years?
Eryn Lueders (09:18.992)
Yeah, this is a little anti to what I was just speaking about regarding AI, but I think
people, we, and maybe this isn't that, maybe this is more trivial than it's seeming in
my head, but I'm seeing so many thought leaders in the marketing space speaking
to, we're investing in AI. We replaced our marketing team and we're replacing, you
know, replacing it with these AI agents, or you don't need to hire interns anymore. AI
can do that.
Chloe Addis (09:35.442)
Right.
Chloe Addis (09:42.189)
Yeah. Yeah.
Eryn Lueders (09:47.218)
You don't need early career marketers. AI can do that. And on the one hand, some
of that is true. AI can do some of that. However, what about five, six, seven years
from now when you need someone who's had five, six, seven years of experience
and we've replaced them all with AI agents? You're not going to have those mid-level
marketers anymore that are adept at what they do. So I think investing in people,
being empathetic as a manager and seeing that.
Chloe Addis (09:47.313)
Mm.
Chloe Addis (09:56.372)
Mm-hmm.
Chloe Addis (10:05.502)
Yeah.
Eryn Lueders (10:16.976)
to some of the earlier career marketers, hiring them, teaching them up, training them
up, training them on AI, know, allow them to work alongside it. I think that's going to
be really big for us. And I think that's how many of us marketers are going to
continue to succeed is to have people and AI and
Chloe Addis (10:23.152)
Exactly. Yeah.
Chloe Addis (10:35.604)
have both.
Eryn Lueders (10:35.764)
not replace.
Chloe Addis (10:36.824)
Yeah, 100%. I think when you think about it and you know, it's as AI has been
developing and then it's been implemented in this way, like as a kind of like for like
replacement that you're that that is there's going to be a period of time when it
doesn't affect anything for a while and then as those people want to progress or you
know, you're bringing in people who you think should have experience don't or like
there's
Chloe Addis (11:03.988)
you're just reducing that career ladder, aren't you? Those first few years. So the
younger generation won't have those entry level jobs and be trained and kind of get
that knowledge and stuff. I don't think it's just going to be affecting marketing. I think
it will be affecting a lot of industries, but it's definitely one that will affect both kind of
agency side and in-house. And yeah, I think definitely.
Chloe Addis (11:32.658)
But to your point as well, there's definitely the, there's still the space for young,
enthusiastic, energetic people and to train them with AI. You know, it's a different
world to maybe our experience where we've kind of come in and done all of this stuff,
I say by hand, but you know, manually, if you will. And then, but you know, this is the
life that we're living in now. So they're going to need to use AI and that's just an even
more valuable skill that.
Eryn Lueders (11:46.418)
Yeah.
Chloe Addis (12:02.674)
we can train them up on madness.
Eryn Lueders (12:04.648)
Yeah. Well, and I think so
Eryn Lueders (12:06.168)
many of us are quick to forget just how little we knew when we started. When I first
got into marketing, I had my degree, but poof, there was a big learning curve there.
There were a lot of mistakes. There were a lot of growth opportunities. And so I think
this whole, let's replace, replace people with AI. They forget that we were all there
once where we were difficult. You we, we, you had to mold us a lot. We were, we're
pretty malleable and we had to be. And
Chloe Addis (12:10.61)
Yeah. Yeah.
Chloe Addis (12:27.25)
Yeah.
Eryn Lueders (12:34.478)
that the investment is worth it. People invested in us and I want to make sure I'm
continuing to invest in others because it will be worth it.
Chloe Addis (12:40.936)
Yeah, 100%. So what's something B2B marketing teams are still doing now out of
habit that you think no longer works?
Eryn Lueders (12:51.688)
This one is probably with my performance and growth marketing roots is probably
going to it. Five years ago, Eryn would be mad by me saying this, focusing way too
much time on this like granular multi-touch attribution, trying to get to the root. It's
similar to the buying behavior question from earlier is
Chloe Addis (13:07.721)
Okay.
Eryn Lueders (13:12.522)
I would love to know exactly the path and the touch points that created that
conversion or created that buyer, but
Eryn Lueders (13:21.06)
Again, people are not shopping linearly and the juice is not really worth the squeeze
when it comes to focusing so much of your effort on trying to find the exact right
attribution model. is it last touch? Is it first touch? Is it linear? Is it time decay? In
some facets, it can make a difference. But for many of us who are doing a lot of
things, we're not just doing that. Our job is not attribution marketer. It can become a
time suck that
Chloe Addis (13:32.434)
Yeah.
Chloe Addis (13:44.882)
Yeah. Yeah.
Eryn Lueders (13:50.054)
that isn't actually doing anything for you to be able to make decisions on. You can't
actually make investment decisions. You're not able to say, this thing worked better
than this thing because of my very meticulously researched attribution model.
Eryn Lueders (14:03.973)
model. I think there are times where we want to rely on that more than our own gut.
And not everything can be measured among all of this. I'd love to say, coming from
digital, was like, I love that I can measure everything I do. But less and less of that is
real.
Chloe Addis (14:03.988)
Thank you.
Eryn Lueders (14:18.994)
you can't measure nearly as much as one, thought you could, and two, as we
wanted to. And so I think sometimes there's that crutch of wanting to build this
attribution model and put so much time and effort and focus and have it make
decisions for us and just say, here's what the data says. But you really need to pair
that with your own experience, your own understanding, and sometimes, I don't
know, but these things together are working, so let's keep doing them.
Chloe Addis (14:19.262)
Yeah.
Chloe Addis (14:43.852)
Yeah,
Chloe Addis (14:44.492)
yeah. And I guess almost like kind of what we said earlier, there's a lot that is going
dark, like cookie-less future, you know, all of that kind of stuff. so trusting your gut is
really important because at the end of the day, we are humans. We know we make
decisions the same as our buyers do. So it's kind of, you know, stick to that kind of
thing. But I also think in this modern kind of marketing situation is
Eryn Lueders (15:02.866)
Great.
Chloe Addis (15:11.548)
Like you mentioned, you've got all these B2B influencers and a lot of that is not
trackable. know, the dark side, the dark social dark metrics. Similarly to, you know,
the exit five community that you're involved with. There's so much goodness that
happens in there, so much knowledge that is shared. And, you know, that's
oftentimes the most compelling.
Chloe Addis (15:39.07)
kind of reason where people pick up referrals and things like that. yeah, staying
close to the number, those are things you're never gonna learn unless you
specifically asked, you know, where did you hear about us? There's definitely so
much more to unlock. So focusing on the figures is limited nowadays, I think.
Eryn Lueders (16:00.602)
It is, it
Eryn Lueders (16:01.793)
is, and I am data through and through, so I love measuring what I can, but even
when you ask where they heard about you, there are many times where they don't
even remember. Maybe it was in a community or it was a friend from three years ago
that you heard the name, and so it's great. I love when someone fills out that field,
but even then, you're still relying on someone to remember how they heard. They
may have no idea.
Chloe Addis (16:10.748)
Yeah.
Chloe Addis (16:24.34)
Yeah, yeah, even, mean, there's as marketers we know the multi-touch points. it's
like, they could have seen your ad like 50 times and they'll still say that they just
searched Google. 100%. Cool. So what is one thing you wish you could change
about marketing if you could?
Eryn Lueders (16:29.435)
Yeah.
Eryn Lueders (16:34.844)
Right.
Eryn Lueders (16:47.282)
Yeah, I think this one's an interesting question because I, maybe this is coming from
more of my startup background and my startup experience, but marketing can
oftentimes become the catchall in organizations for, we're not really sure who should
handle this, but this sounds like marketing. This sounds like something marketing
should do, I guess. They do things like this. And I think what starts to happen when
we get into that trap,
Chloe Addis (16:57.172)
Mm.
Eryn Lueders (17:17.46)
is I believe it's Brendan Hufford who coined this, but it's that checkbox marketing
where we don't have as much time to think through the strategy or as much time to
think through what the right channel or the right execution may be for this particular
audience in this particular way, because we're just doing the checkboxes. We're just
saying, are the things I have to do for a launch and we're making sure to do it and
thumbs up we did it, marketing did its job. Because so much of what…
Eryn Lueders (17:45.348)
So much of what we do in marketing isn't really marketing in many cases anymore.
We have things thrown on our plates that aren't. And I love being the person who
people go to for that. I love being someone who's like, yeah, Eryn can handle that.
Her team's going to do that. But I also think it takes away from some of that fun part
of marketing that where good marketers who love marketing would really succeed is
when they can think about, I'm not just checking these boxes anymore. I'm thinking
about how I can reach them in a unique way or the right way or the way they want to
be reached.
Chloe Addis (17:57.022)
Yeah.
Eryn Lueders (18:13.936)
I think sometimes we get away from that. I wish even, I'm speaking to myself here, I
wish more of that could be, more of my time could be focused on that and less of it
on some of the day to day of just life in marketing sometimes.
Chloe Addis (18:13.97)
Yeah.
Chloe Addis (18:29.052)
Yeah, I can definitely relate to like the being thrown things that aren't necessarily
marketing. Like you said, that it's kind of the ever expanding department of like, why
don't we try this new thing? It's probably something to do with marketing, and see
how they handle it. And it almost comes back to like the ability to say no to those
things, or you know, some of them I'm not saying become the no department.
Eryn Lueders (18:42.756)
Yeah. Yeah.
Chloe Addis (18:54.12)
But it's often the opposite, it? It's often that marketing are the yes department and
have to kind of work through all these things juggling lots of different tasks. But then,
as you've said, not have the ability to focus on the wider thinking, which is almost
exactly kind of the reason for this podcast. It's not to kind of discuss a specific type
thing, get that kind of idea, get the kind of ball rolling and…
Chloe Addis (19:20.488)
things whirring in your mind and think, actually, no, that's a really good idea. Like,
you know, we should stop focusing on this and the metrics matter, but not all of
them. kind of, you know, have those conversations, have time to have those
conversations, I think is a really good takeaway.
Eryn Lueders (19:36.914)
Yeah, yeah, and I love your framing there of the no department because you want to
set boundaries. You want to protect your team's time, but also there are many times
where if it is miscellaneous in some capacity and you're like, I don't know where it
goes. My team probably could handle that, you know? So you're like, I want to help. I
want to do that and we could do it well. Why wouldn't we? And so it's, you know, it's,
it's just funny how that works because on the one hand I'm like, I wish I had things
taken off my plate. And then on the other, I'm like, but
Chloe Addis (19:53.639)
Yeah.
Eryn Lueders (20:05.094)
If you take that off my plate, we don't do it anymore. You know, so it's, hard. You
don't want to be the no department. You want to help. you, you want to, you also
want to set boundaries and protect your team's time. But you also know that there
are things that market marketers are uniquely good at that other. Other parts of the
company just may not have the resources, time or background and skillset to be able
to do.
Chloe Addis (20:07.604)
Yeah.
Chloe Addis (20:20.306)
Yeah.
Chloe Addis (20:27.09)
Yeah, yeah, that is so, so true. You don't want to undermine the value that marketing
bring. And it is kind of like this extended part of the business that can test and trial
new things. And also we have lots of stakeholders. you do need to kind of, you're like
by nature, you want to show what you can do and test and, you know, be that, part of
the business. And I think a lot of marketers are really supportive type.
Chloe Addis (20:55.444)
players, you know, because it's always working closely with sales, working closely
with the rest of the business. So actually, you're right, there's definitely like two sides
of that coin, is, yeah, why the no department doesn't really exist. But it should. no,
that's great. We've definitely, we're definitely onto something here. So in order to
kind of
Eryn Lueders (21:07.944)
Yeah.
Chloe Addis (21:19.674)
summarize our chat and kind of take this into the next steps. We like to ask who
should we invite on next and why.
Eryn Lueders (21:28.904)
I love this question. I did not think about this very much ahead of time because there
are, I would be remiss if I don't mention so many people, but I would say there are
really great marketing communities, especially for women out there. And you know,
there's, marketing women. It's one of my favorite communities. As mentioned earlier,
I'm also in exit five and there's a women and B2B space in there. And there are
some just phenomenal.
Chloe Addis (21:33.62)
you
Eryn Lueders (21:59.024)
women in marketing, there's just so many out there. And I would say reaching into
those two communities and finding some really great thought leaders and across the
whole gamut of newer to their career to very, very seasoned and some of the great
expertise in there. Any of those women, you could probably just throw a rock and hit
someone who's great at marketing. Don't do that though, don't throw rocks at people.
Chloe Addis (22:18.356)
I'm
Chloe Addis (22:21.679)
not going to come into the community and start messing things up. No, thank you.
That's some really good information. And it's great to have kind of these subgroups
as well as to kind of help build that like relational aspect and, you know, help each
other in marketing because we could all do with a little bit of support and therapy at
times.
Eryn Lueders (22:43.014)
Yeah. Yes.
Chloe Addis (22:45.584)
So that's fantastic. I'll definitely be delving in there. And what's one question you
think that we should hand over from you to our next guest?
Eryn Lueders (22:55.084)
I love this one. One question I would love to know is how, gosh, now that I think as
these words are coming out of my mouth, I'm like, wow, you didn't do a lot of
research, but I'm really curious how other marketers are leveraging AI and not in the
like, I'm a LinkedIn bro and here's this, you know, like 87 step process of how I
leverage it. I'm just.
Chloe Addis (22:56.372)
you
Chloe Addis (23:19.828)
Mm-hmm.
Eryn Lueders (23:20.498)
There's so much creativity within marketing and there's so many people who have
the exact right mindset to be building some really great AI workflows and tools and
processes for themselves and for their teams. And I'm just so curious how other
people are leveraging that in the ways that are successful for them or even some of
the failures they've had. I just think it'd be really cool to hear some of those things.
Chloe Addis (23:30.601)
Mm-hmm.
Chloe Addis (23:42.332)
Yeah, there's a lot that's available, isn't there? And I think it's kind of like everyone
has been testing for many months now and it's kind of like the next stage of mass
implementation or like, you know, the agentic stuff is really interesting, certainly kind
of among bigger size enterprises as to how they would be using it. Not to flip it too
much and ask you a question that you are not prepared for, but…
Chloe Addis (24:11.546)
Is there a you guys using AI in a particular way that you would like to share?
Eryn Lueders (24:18.14)
We have been testing it quite a bit as a marketing organization, as a company really.
I think some of the ways that AI has really helped us out is in reducing some of these
manual tasks, which is obviously what it's for, but reducing some of these manual
tasks that we have to do on a recurring basis, either making them easier or removing
them entirely. So there were simple things like, again, shout out to Data Studio,
Google Data Studio, but I do my weekly reporting in there.
Chloe Addis (24:20.276)
Mm.
Chloe Addis (24:37.278)
Yeah.
Eryn Lueders (24:48.24)
And it's automated through Google Analytics and through various other channels, but
I could not get my LinkedIn data for LinkedIn ads in there. So every Thursday
afternoon for my Friday report, I would be exporting it and importing it into a
spreadsheet, into a Google sheet. Very quickly, I was able to solve that with Claude
Cowork in a sense that, I mean, I can't believe I was doing it by myself so long. And
now there's just an automated run using the marketing API through LinkedIn.
Chloe Addis (25:11.624)
Yeah.
Chloe Addis (25:16.072)
Yeah.
Eryn Lueders (25:16.796)
that I built in, I don't know, an hour or two. It took longer than it should have because
I was figuring it out as I went. To solve a very simple, not very time consuming, but
also mundane step that if I missed it, it was messing up all of my reports. And so
that's a simple way and a smaller way. We're leveraging AI to help do some
automated grammar and spelling checks on some of our content once it hits a
certain stage. So we have quite a few workflows around that.
Chloe Addis (25:22.258)
Yeah.
Chloe Addis (25:30.333)
Yeah.
Chloe Addis (25:33.629)
Yeah.
Chloe Addis (25:41.236)
the
Eryn Lueders (25:45.35)
But I found that the ones that feel the biggest are the ones where it's like, this was a
weekly to do, and I've completely removed it from my list now.
Chloe Addis (25:53.348)
Yes, I love that. And I guess so many people will be in because as we've kind of
talked about, there's so many things that you have to do. There's so many of those,
the admin tasks, but also, you know, people coming to you for reactive tasks all of
the time. So just to take off one that like it might not be the biggest task, but it's
definitely like I hear people call them frogs. It's just, I can't be bothered to do this.
You know, it's just repetitive and
Chloe Addis (26:22.516)
to have that one thing saves time and it just saves your brain a little bit, doesn't it? It
just comes in and it's like, don't worry, I'll do that for you, which is what everybody
wants, isn't it?
Eryn Lueders (26:32.752)
Yes.
Eryn Lueders (26:34.778)
Yes. Yes. Absolutely.
Chloe Addis (26:37.278)
those efficiencies that allow you to do your job better. Amazing. So we've got to the
end of our questions. I so enjoyed talking to you. Thank you so much. It's great to get
your opinion and all of your kind of experience on where marketing is at at the
moment. So thank you. Is there anything that you would tell people where they can
find you and what you if there's anything that you'd like to promote?
Eryn Lueders (26:40.786)
Mm-hmm.
Eryn Lueders (27:04.562)
Sure, the best way to find me would be on LinkedIn. So I'm just Eryn Lueders. You
can find me. It's it's my name on LinkedIn. And then, you know, I guess I already
gave a shout out, but some of these women in marketing communities, I think are
huge. They've been the biggest level up for me in my career. There's been
mentorship programs as a part of them. And you just, meet some really amazing
women. there's marketing women is one of them.
Chloe Addis (27:05.416)
and
Eryn Lueders (27:31.176)
And then the other would be in Exit Five the women and B2B community there. Both
of those are just really, really solid communities. So a big shout out to them. Highly
recommend you take a look at those.
Chloe Addis (27:41.372)
Awesome. We will do and we'll provide links as this goes out. So thank you so much
for talking to me.
Eryn Lueders (27:48.508)
Yeah, thank you, Chloe.
