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What is our Post-Campaign Analysis?
At the close of every campaign, Headley Media delivers a bespoke Post-Campaign Analysis (PCA). It's a detailed, structured report built entirely from your campaign data, giving you full visibility of what performed, who engaged, and where your greatest opportunities lie.
Because every campaign is planned, managed, and delivered in-house by our expert team, we have complete oversight of your data from start to finish. Your PCA reflects that.
Why Post-Campaign Analysis Matters
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Insights as Valuable as the Leads Themselves
Audience intelligence can be just as important as lead quality. Our mid and post-campaign analysis reports go beyond the numbers, covering content audits, audience trends, and content consumption insights to give you a complete picture of how your campaign performed and why.
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Performance Workshops, Built Around You
Every PCA is supported by a campaign performance workshop with your dedicated Account Manager. Together, you'll work through the metrics that matter most, uncovering what to optimize, refine, and scale for your next campaign.
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Data You Can Act On
Our team prides itself on the detail of its reporting. From ICP analysis and intent scoring to content performance and future campaign recommendations, your PCA is designed to inform smarter decisions, not just document what happened.
What's Included in Your Post-Campaign Analysis
Every PCA delivered by Headley Media gives you a complete, structured view of campaign performance. Depending on your campaign type, your report will include some or all of the following:
Campaign Overview
A high-level summary of your campaign objectives, reach, and top-line results.
Overall Performing Assets
Ranks your content assets by engagement and conversion, showing what resonated most with your audience.
Top Performing Companies
Identifies the highest-value accounts that engaged with your campaign, so your sales team knows where to focus.
Question Breakdown (for Profiling & Qualifying Questions)
Detailed response analysis for campaigns using Audience Insights
Audience Breakdown
Performance segmented by industry vertical, seniority level, and company size, showing where your message had the greatest impact across different audience segments.
Enhance with Headley Media’s Intent Data
Using Headley Media’s proprietary first-party intent data, we surface high-intent domains that are actively in-market. Rather than relying on engagement signals alone, we cross-reference your campaign data against our first-party data to identify which accounts are showing active buying behavior, giving your sales team a clear, prioritized view of where to act next.
The intent performance layer is exclusive to Headley Media. Our first-party intent data is entirely our own, never shared with any other suppliers or partners. The intelligence you receive is available nowhere else.
Ready to Book Your Next Campaign?
Every campaign run with Headley Media includes full post-campaign reporting as standard. Speak to our team today.
Frequently asked questions
Headley Media’s Post-Campaign Analysis (PCA) is a bespoke, data-driven report delivered at the close of every campaign. It includes a campaign overview with top-line results, a ranking of your best-performing content assets by engagement and conversion, identification of the highest-value companies that engaged with your campaign, and a detailed audience breakdown segmented by industry vertical, seniority level, and company size. For campaigns using Audience Insights, the PCA also includes a question breakdown covering profiling and qualifying question responses. Every PCA is supported by a one-to-one performance workshop with your dedicated Account Manager.
Headley Media’s PCA is built entirely from your campaign’s own data, managed in-house from start to finish. It incorporates content audits, ICP (Ideal Customer Profile) analysis, intent scoring, and audience intelligence, providing strategic recommendations, not just historical data. The PCA is designed to directly inform decisions for your next campaign, including what to optimise, refine, and scale. Mid-campaign analysis is also available, meaning insights are available before a campaign even closes.
Yes. Full post-campaign reporting is included as standard with every campaign run through Headley Media. There is no additional cost for the PCA. Clients also receive access to a campaign performance workshop with their dedicated Account Manager to work through the results and identify next steps. For teams that want deeper account-level intelligence, the intent performance layer can be added to surface in-market accounts from the campaign data.