B2B Marketers: Off The Record

Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership.

Topics

• B2B Marketing Evolution
• Leveraging AI for Marketing
• Strategic Shift in Marketing Leadership

Chapters

00:00 Introduction and Career Background

07:05 Shifts in B2B Market Buyer Behavior

12:10 Outdated Marketing Practices

20:46 Recommendations for Marketing Communities

The very first episode of B2B Marketers: Off The Record! Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing.

The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast.

Takeaways

• Co-hosting for diverse conversations
• Impact of AI on marketing Customer-centric approach
• Importance of first-party intelligence
• Building a Community for B2B Marketers