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What Is Headley Validate?
Headley Validate is our proprietary AI validation tool, purpose-built to authenticate lead data at scale before a single contact reaches your CRM.
Before any lead is delivered, every record passes through two steps. First, our custom-built AI software mimics human authentication at scale, cross-referencing each reader's details against LinkedIn, Xing, company websites, and national and regional business registers. Then, our in-house quality control team reviews every result manually, applying additional ping testing and live contact checks. Only once both steps are complete is a lead signed off for delivery
Why Choose Headley Validate?
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Dual Validation, Zero Compromise
Headley Validate combines AI-powered screening with hands-on manual verification for every lead, on every campaign. There are no exceptions.
Our AI software flags anomalies at scale. Our in-house team then cross-references every flagged record against LinkedIn, Xing, company websites, and state registers, with direct calls or gatekeeper checks for any unusual entries. The result is a validated lead list you can act on with confidence. -
First-Party Data, Fully Opted In
Every lead originates from campaigns hosted on our own owned content library websites, so you are connecting with an engaged, subscribed readership, not contacts sourced from third-party suppliers or partner networks.
Each reader has actively opted-in to hear from you directly, completing a manual consent step before their details are ever shared. Combined with our dual validation process, this gives you leads that are compliant, relevant, and ready to engage. -
Built Into Every Campaign
Headley Validate is the standard across all of our B2B technology lead generation services. It is not a premium add-on or an optional extra. Every campaign we run, regardless of type, volume, or geography, is subject to the same rigorous validation process.
Business contact data changes constantly. People change jobs, get promoted, and move on. Headley Validate exists so that staleness never reaches your pipeline.
How Are Leads Delivered?
Once every record has passed through Headley Validate, leads are delivered on your agreed report day, via whichever format works best for your team and your existing workflow – whether thats a speadsheet, API or upload to your CRM.
Your report day is confirmed with your Account Manager before your campaign begins. All activity, including email sends and validation scheduling, is structured around it. Email promotions go out in the days immediately before your report day to ensure the content your prospects engaged with is still front of mind when their details arrive with you.
Why Choose Headley Media for Lead Delivery?
Flexible Formats, Secure Transfer
We deliver leads in the format that fits your workflow: Custom encrypted Excel templates, formatted to your specification. CSV files, ready to import directly into your platform of choice Direct API integration with platforms including HubSpot and Eloqua, managed by our in-house team on a weekly basis API delivery is fully automated on your side. Leads are validated and uploaded weekly before they reach your platform, meaning quality is never traded for speed. Headley Media holds Marketo and Integrate certifications, so your data flows through independently audited, enterprise-grade pipelines from day one.
Guaranteed, On Time, Every Time
We guarantee leads delivered in full and on time, every campaign, without exception. Report day is agreed upfront and every element of your campaign is structured around it, so there are no last-minute shortfalls or quality surprises when delivery arrives. If your volumes or timelines change, your dedicated Account Manager will work with you to adjust. Flexibility is built into how we operate, without ever compromising on what we deliver.
Total Visibility, Full Traceability
All our campaigns are run 100% digitally and entirely in-house. Every lead is fully traceable from the content download that generated it, through each validation step, to the moment it reaches your CRM. You will always know exactly where your leads came from, how they qualified, and what journey they took before reaching you. That level of transparency is what sets Headley Media apart from other B2B technology lead generation companies.
Ready to Book Your Next Campaign?
Every campaign run with Headley Media includes full post-campaign reporting as standard. Speak to our team today.
Frequently asked questions
Headley Validate is Headley Media’s proprietary lead validation system, designed to authenticate B2B contact data before any lead is delivered to a client’s CRM. Every record passes through two sequential steps. First, a custom-built AI tool cross-references each lead’s details against LinkedIn, Xing, company websites, and national and regional business registers, mimicking human authentication at scale. Second, an in-house quality control team manually reviews every result, applying additional ping testing and live contact checks, including direct calls and gatekeeper verification for any flagged or unusual entries. A lead is only signed off for delivery once both steps are complete.
Headley Validate is built into every campaign Headley Media runs as a standard part of the process; it is not a premium feature or optional upgrade. Regardless of campaign type, volume, or geography, every lead is subject to the same dual AI and manual validation process. This means clients never need to request it separately or pay additional fees to access validated lead data. The consistency of this approach is central to Headley Media’s lead quality guarantee.
Headley Media delivers validated leads on an agreed report day, confirmed with your Account Manager before the campaign begins. Leads can be delivered via custom encrypted Excel templates, formatted CSV files, or direct API integration with platforms including HubSpot, Eloqua, Marketo, and Integrate, the latter managed by Headley Media’s in-house team. Headley Media holds Marketo and Integrate certifications, ensuring data flows through independently audited, enterprise-grade pipelines.
Every lead generated through Headley Media originates from campaigns hosted on its own owned content library websites, meaning all contacts come from an engaged, opted-in readership rather than third-party or partner databases. Before any reader’s details are ever shared, they complete a manual consent step, actively opting in to hear from the relevant brand. This first-party, fully opted-in model, combined with the Headley Validate dual validation process, ensures every lead delivered is both compliant and ready to engage.