Discover Intent Based Lead Generation With Headley Media

Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Data Targeting campaigns provide you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.

We collect our unique 1st party intent data using a three-stage approach. Every asset hosted across our portfolio of over 300 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our first-party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with third-party intent data to provide a 360-degree view of your ideal consumer’s behavior inside and outside the Headley Media portfolio. Explore Headley Media’s Intent Data Targeting services to learn more.

1st party intent data is important for B2B marketers because it enables you to see how your data is generated, giving you confidence that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don’t outsource any of our campaigns to 3rd party suppliers, unlike other suppliers in the industry. Every campaign with Headley Media is generated via our owned portfolio of technology brands. Explore Headley Media’s Intent Data Targeting services to learn more.

B2B content syndication is a strategic marketing approach where businesses distribute their content, such as whitepapers, eBooks, case studies, and webinars, via external platforms and publishers. Content syndication helps amplify the reach of your valuable content to targeted business audiences, generating high-quality leads and driving engagement.

Content syndication is particularly beneficial for B2B marketers as it distributes your content to decision-makers and stakeholders in your niche industries, improving brand visibility and accelerating the sales funnel. Effective syndication campaigns often focus on key performance indicators like lead volume, lead quality, and audience engagement.

At Headley Media, we specialize in tailored B2B content syndication campaigns designed to deliver high-quality B2B leads for technology marketers. Our comprehensive B2B lead generation services are built to align with your marketing goals, ensuring your content reaches the right audience at the right time.

To get a head start with converting more leads to sales, you should work with a trusted specialist lead generation provider to generate high-quality prospects. Converting your leads into sales is easier if your prospects are relevant and come from high-quality lead generation campaigns. For example, Headley Media’s portfolio of media brands helps to generate a higher quality of 1st party leads through trusted and transparent content syndication campaigns. By generating B2B technology leads who have already engaged with your content and have opted-in actively to hear from your company directly, you’ll be well on your way to converting your leads into sales.