What Is Nurture Track?
Nurture Track campaigns generate warmer leads, boost brand awareness and gather powerful audience insights all in one streamlined strategy.
Each lead progresses through a tailored sequence, engaging with multiple pieces of your content. Nurture Track campaigns build trust with your new prospects - understanding their interests and nurturing them toward conversion.
As a first-party publisher with 35+ years of experience, we deliver high-quality leads that match your exact Ideal Customer Profile (ICP) through transparent, 100% digital content syndication across our exclusive portfolio of technology websites.
Why Choose Nurture Track?
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Nurtured Leads, Deeper Connections
Develop deeper connections with your ideal customers through nurture sequences.
Whether your goal is to generate warmer leads, enhance brand awareness, or gain deeper insight into your prospects, Nurture Track campaigns provide the perfect balance of engagement and strategic value. -
Your ICP, Our Audiences
Over the past 15+ years, our audiences have been developed through progressive profiling, validation, and active subscriptions across our 7 trusted brands, creating an exclusive database only available through Headley Media.
With experience engaging technology decision-makers across 60 countries, Nurture Track campaigns reach the right prospects while maximizing your budget. -
No Hidden Costs
Budget your campaigns with confidence and control.
With a fixed cost-per-lead and guaranteed lead volumes, you can accurately forecast your ROI, with leads delivered in full and on schedule, every time.
Expect high-quality, nurtured leads with no surprises, just meaningful engagement and insights.
We recently worked with Headley Media for the first time and the team’s efficiency, communication and expertise had a hugely positive impact on the whole campaign. We needed to generate leads globally on behalf of our technology client, and through Headley Media’s FinTech Corporate and IT Corporate content syndication brands...
Jess Pemberton
Account Manager, JD Marketing
Headley Media has been a valued partner for us over several years, delivering successful lead generation campaigns across their IT Corporate and Cybersecurity Corporate brands. Their team creates bespoke campaigns tailored to our objectives, incorporating techniques like ABM and audience expansion, along with lead nurturing. Additionally, all campaigns are delivered...
Helen Gillbe
EMEA Demand Generation Director, Proofpoint
Headley Media continues to be a go-to lead generation partner for our clients. They constantly deliver strong, quality results and are always sharing ideas for campaign optimization. Their customer service is top of the line which makes working with them even better...
Jen Trahon
SVP, Managing Director, iProspect
Having worked with IT Corporate since its inception, I have seen its audience grow in to a global network. High quality partners in the content syndication space are always welcomed, especially one such as IT Corporate with its proven delivery efficiency, back end support and lead quality...
Rupert Denny
Regional Director, EssenceMediacom, London
Frequently asked questions
A Nurture Track campaign at Headley Media is designed to build stronger relationships with prospects by engaging them with two or more pieces of your content. Readers download multiple assets from our trusted content syndication platforms, providing their full business information and GDPR-compliant consent. All leads are validated through our AI-driven tool, Headley Validate, alongside manual checks, guaranteeing quality and compliance. Explore our complete Campaign Delivery Process to learn more.
Nurture Track campaigns are ideal for brands without an established nurture program or those targeting prospects further in to their buying journey. Options like Account Based Marketing (ABM), profiling questions, or intent data can enhance targeting. You’ll work with a dedicated Account Manager throughout your Nurture Track campaign who will work with you to optimize your campaigns and deliver the best results.
Lead nurturing in B2B is the process of influencing your prospects through the marketing funnel by encouraging interactions and establishing a relationship between your brand and your audience. B2B lead nurturing needs regular and relevant communications to keep your contacts aware and engaged, while helping them through their decision-making process towards conversion.
There are a lot of benefits to B2B lead nurturing. Nurturing leads through the marketing funnel is a great way to educate your potential new customers during critical times in their buying cycle. By nurturing your leads you will keep your brand front of mind, meaning you are more likely to get a head start on moving your marketing-qualified leads (MQLs) along the pipeline – generating more engaged leads earlier on.
Lead nurturing is an essential B2B marketing strategy focused on educating your prospects on your technology products and services, so they’re more warmed up and ready to hear from your sales team. How to nurture B2B leads depends on timing, and how valuable the lead is. Lead nurturing strategies typically include email marketing, content marketing, and Account-Based Marketing.
With a Headley Media Nurture Track campaign, for example, we will nurture prospects for you before they are delivered to your Customer Relationship Management system (CRM). Nurture Track lead generation supports your goal of warming up relevant prospects so they are more receptive to your marketing campaigns and more likely to convert when they are sales-ready.
Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.
At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.
Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.
Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.
Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.
Typically, the best content for syndication is educational, valuable, and tailored to your target audience’s needs. Top-performing content assets include whitepapers, eBooks, case studies, research reports, and webinars that address industry challenges or provide solutions.
At Headley Media, we advise our clients on the best content to use for content syndication based on several factors, including their technology solutions, campaign objectives and the audiences they need to reach. This guarantees their campaigns focus on syndicating the highest-value content to attract qualified leads and drive engagement.
Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.
For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.
Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:
- Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
- Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
- Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
- Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.