Reach B2B Decision-Makers With Content Syndication
Content syndication is an effective strategy used by marketers to reach B2B decision-makers while generating high-quality leads. To guarantee a return on investment, choosing a reputable and transparent content syndication specialist is essential. You need to know exactly where your content is hosted and how your leads are generated.
Discover Trusted B2B Content Syndication
Contact Headley Media today to find out more.
About Heading Media
Technology companies across the globe trust Headley Media’s content syndication campaigns to deliver B2B technology leads.
We own over 300 content library websites across 60 countries in 32 languages. We promote educational content to our well-established audience of senior technology professionals on behalf of our clients, who need to reach technology buyers and generate high-quality B2B leads.
Our Clients Include
Quality B2B Leads
We have had the pleasure of running several campaigns with Headley Media and every experience has been a great one. They are a reliable and effective content syndication partner, with each campaign being tailored to ensure that we meet our clients’ objectives. Their team offers invaluable support and feedback throughout...
Gillian Clark
Senior Customer Success Director, Coterie Global
Our long-term partnership with Headley Media has been invaluable. Their deep understanding of the technology decision-making committee makes them the ideal partner to navigate the complexities of the tech and AI landscape. With the natural evolution of their first-party brands, and their unrivalled experience, Headley is perfectly positioned to launch...
Gareth Clark
Senior Executive Vice President Customer Experience, Just Global
Our recent collaboration with Headley Media exceeded our expectations. The team were knowledgeable and friendly, advising us throughout the campaign. We ran a Single Touch campaign enhanced with intent data, which gave us valuable extra insights. Targeting HR technology decision-makers was our priority, so HRTech Corporate was an obvious choice...
Injy El Deeb
Content Marketing Manager (EMEA), Greenhouse Software
Headley Media continues to be a go-to lead generation partner for our clients. They constantly deliver strong, quality results and are always sharing ideas for campaign optimization. Their customer service is top of the line which makes working with them even better...
Jen Trahon
SVP, Managing Director, iProspect
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the...
Anika Lewandowska
Senior Digital Marketing Manager, EMEA, Nasuni
Trusted B2B Lead Generation Services
Many B2B marketers feel frustrated with the B2B lead gen companies they work with and are left paying for poor-quality leads from questionable sources. With companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing. That’s why Trust, Transparency, and Integrity remain our guiding principles.
100% Digital
We run all our content syndication campaigns 100% digitally, ensuring your leads are up-to-date and fully traceable to the source.
Reader First
Our websites are free from adverts, eliminating noise and providing our audiences with a distraction-free methodology, direct to your content.
Custom Opt-In
The download form for accessing your content features a custom opt-in statement and an unchecked box, ensuring that your leads explicitly agree follow-up communications from your company.
Professional Audiences
Our audiences of senior tech professionals and business decision-makers turn to our websites for high-quality and reliable information they can trust.
Business Emails
All readers are required to provide their business email address to access your content. This, in turn, supplies you with relevant professional prospects ready for nurturing.
Data Validation
Before being delivered as leads, readers who download your content undergo our dual AI and manual data validation process for quality control and re-verification of their contact details.
Frequently asked questions
Content syndication lead generation is a proven strategy to generate high-quality B2B leads by distributing your valuable resources, such as whitepapers, eBooks, research reports, videos and case studies, across trusted external websites and platforms to reach new and relevant audiences.
For example, at Headley Media we publish content on behalf of our technology clients across our portfolio of over 300 owned and operated websites. Our readers, made up of technology decision-makers in over 60 countries, will give their business contact details in a content download form in exchange for your educational content. We then authenticate each reader’s details and deliver a list of validated leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget your content syndication campaigns.
Here’s a simplified breakdown of how content syndication lead generation works at Headley Media:
- Content Distribution: Your content is promoted across our industry-focused platforms, ensuring it reaches professionals actively seeking educational resources.
- Lead Capture: Prospects provide their business contact details through a content download form in exchange for accessing your resource.
- Lead Validation: Each lead is authenticated using our robust dual validation process, combining AI technology and manual review to ensure accuracy and quality.
- Lead Delivery: A list of validated leads is delivered to you, helping you target engaged prospects with confidence.
Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.
Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.
At Headley Media, we run all our lead generation campaigns in-house, 100% digitally, using our 1st party data. Nothing is ever outsourced. As a result, our lead generation process is transparent, and our leads are fully traceable back to the source. In addition, because we deliver campaigns via our own audiences, who use the Headley Media portfolio of over 300 content syndication websites to download educational resources, we guarantee the leads we generate for our clients are high-quality and engaged prospects.
Content syndication platforms are external websites and publications used by B2B marketers to distribute their content to new and relevant audiences. When running B2B content syndication campaigns to generate high quality leads, choosing a reputable content syndication platform is essential. Not all content syndication B2B platforms are created equal, and the lead generation industry has more than its fair share of shady players, so you need to choose a supplier carefully.
At Headley Media, our content syndication platforms are a key component of our content syndication lead generation services.
Headley Media’s B2B content syndication platforms serve as valuable research libraries for professionals across industries including IT, AI, cybersecurity, HR, marketing, sales, finance, and electronics. Available in 60 countries and published in 32 native languages, each content syndication platform attracts a large audience of readers globally. Our readers, driven by the high-quality content we syndicate, willingly consent to hear from our clients in the technology sector in exchange for downloading their content.
Typically, the best content for syndication is educational, valuable, and tailored to your target audience’s needs. Top-performing content assets include whitepapers, eBooks, case studies, research reports, and webinars that address industry challenges or provide solutions.
At Headley Media, we advise our clients on the best content to use for content syndication based on several factors, including their technology solutions, campaign objectives and the audiences they need to reach. This guarantees their campaigns focus on syndicating the highest-value content to attract qualified leads and drive engagement.