Intent Based Lead Generation With Headley Media
Choosing a reputable and transparent intent lead generation specialist is essential. To guarantee a return on your investment you need to know exactly where your intent data has come from and how your leads have been generated.
What is Intent Data?
Intent data provides enhanced behavioral insights into prospects, revealing why they’re consuming content and helping identify when they’re actively researching topics related to your product or solution.
Essentially, it’s intelligence about buyer behavior that shows not just who your prospects are, but what they’re interested in and how close they might be to making a purchase decision.
Intent data comes in two main forms. First-party intent data is collected directly from your own channels, such as website visits, content downloads, email engagement, and CRM interactions. Third-party intent data can enhance the accuracy of first-party data by cross-referencing external information to strengthen the quality of intent signals.
How Intent Data is Used in Lead Generation Campaigns
In lead gen campaigns, intent data transforms how you identify, target, and engage prospects. It enables you to target leads based on their genuine interest in your product rather than relying solely on demographic or firmographic criteria. By understanding what content topics resonate with your target audience and at what funnel stages, you can develop more effective content strategies.
The data helps with lead scoring and qualification, allowing your sales team to prioritize prospects who are showing stronger buying signals. This means your team can focus efforts on leads that are genuinely in-market rather than chasing cold prospects.
What Should B2B Marketing Managers Look for When Choosing a Supplier?
Choosing a reputable and transparent intent lead generation specialist is essential, as you need to know how your intent data has been collected and how your leads have been generated to ensure quality and compliance with the law.
Data sourcing and compliance should be your first concern. Ask where the supplier gets their intent data from. Look for suppliers who can clearly explain their data collection methods and ensure compliance with privacy regulations.
First-party vs third-party capabilities matter significantly. Suppliers who generate their own first-party intent data through owned content properties typically offer higher quality leads with better transparency. Those who only aggregate third-party data may have less visibility into data quality and lead origins.
Transparency and visibility into the lead generation process is crucial. You should be able to see exactly where leads came from, what content they engaged with, and how their profiles were built. Avoid suppliers who can’t walk you through their entire process or who outsource to anonymous third parties.
Pricing structure should provide predictability. Look for fixed cost-per-lead models with guaranteed volumes, so you can budget with confidence and know in advance what ROI to expect.
About Headley Media’s Intent Offering
Headley Media’s intent data highlights prospects who are actively researching topics that relate to your product or solution.
We use 1st party data, generated via our 300+ content library websites, in 60 countries and 32 languages. We also combine that data with trusted 3rd party data from Bombora for wider insights – this makes our dataset completely unique and more insightful than other suppliers.
We then use our in-house content syndication platforms to deliver intent based lead generation campaigns for our technology clients.
Technology companies across the globe trust Headley Media’s intent data campaigns to deliver relevant and high-quality B2B technology leads.
We’re not like other B2B intent lead generation suppliers.
Transparent B2B Intent Data Campaigns
Our Clients
Intent Based Lead Generation with Headley Media
Our Approach to Intent Based Lead Generation
Many B2B marketers feel frustrated with lead generation and are left paying for poor-quality leads from questionable sources. And with companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing. Our transparent lead generation process lays the foundation for all our lead generation services, and our B2B intent data can be added to any campaign.
100% Digital
We run every intent based lead generation campaign 100% digitally, ensuring your leads are up-to-date and fully traceable to the source.
Professional Audiences
Our growing audiences of senior technology professionals and business decision-makers rely on our content library websites when searching for high-quality and reliable information they can trust.
Data Validation
Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and re-verification of their contact details.
Our recent collaboration with Headley Media exceeded our expectations. The team were knowledgeable and friendly, advising us throughout the campaign. We ran a Single Touch campaign enhanced with intent data, which gave us valuable extra insights. Targeting HR technology decision-makers was our priority, so HRTech Corporate was an obvious choice...
Injy El Deeb
Content Marketing Manager (EMEA), Greenhouse Software
Our long-term partnership with Headley Media has been invaluable. Their deep understanding of the technology decision-making committee makes them the ideal partner to navigate the complexities of the tech and AI landscape. With the natural evolution of their first-party brands, and their unrivalled experience, Headley is perfectly positioned to launch...
Gareth Clark
Senior Executive Vice President Customer Experience, Just Global
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the...
Anika Lewandowska
Senior Digital Marketing Manager, EMEA, Nasuni
We have had the pleasure of running several campaigns with Headley Media and every experience has been a great one. They are a reliable and effective content syndication partner, with each campaign being tailored to ensure that we meet our clients’ objectives. Their team offers invaluable support and feedback throughout...
Gillian Clark
Senior Customer Success Director, Coterie Global
Headley Media continues to be a go-to lead generation partner for our clients. They constantly deliver strong, quality results and are always sharing ideas for campaign optimization. Their customer service is top of the line which makes working with them even better...
Jen Trahon
SVP, Managing Director, iProspect
Frequently asked questions
Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Data Targeting campaigns provide you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.
We collect our unique 1st party intent data using a three-stage approach. Every asset hosted across our portfolio of over 300 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our first-party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with third-party intent data to provide a 360-degree view of your ideal consumer’s behavior inside and outside the Headley Media portfolio. Explore Headley Media’s Intent Data Targeting services to learn more.
1st party intent data is important for B2B marketers because it enables you to see how your data is generated, giving you confidence that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don’t outsource any of our campaigns to 3rd party suppliers, unlike other suppliers in the industry. Every campaign with Headley Media is generated via our owned portfolio of technology brands. Explore Headley Media’s Intent Data Targeting services to learn more.
B2B content syndication is a strategic marketing approach where businesses distribute their content, such as whitepapers, eBooks, case studies, and webinars, via external platforms and publishers. Content syndication helps amplify the reach of your valuable content to targeted business audiences, generating high-quality leads and driving engagement.
Content syndication is particularly beneficial for B2B marketers as it distributes your content to decision-makers and stakeholders in your niche industries, improving brand visibility and accelerating the sales funnel. Effective syndication campaigns often focus on key performance indicators like lead volume, lead quality, and audience engagement.
At Headley Media, we specialize in tailored B2B content syndication campaigns designed to deliver high-quality B2B leads for technology marketers. Our comprehensive B2B lead generation services are built to align with your marketing goals, ensuring your content reaches the right audience at the right time.
To get a head start with converting more leads to sales, you should work with a trusted specialist lead generation provider to generate high-quality prospects. Converting your leads into sales is easier if your prospects are relevant and come from high-quality lead generation campaigns. For example, Headley Media’s portfolio of media brands helps to generate a higher quality of 1st party leads through trusted and transparent content syndication campaigns. By generating B2B technology leads who have already engaged with your content and have opted-in actively to hear from your company directly, you’ll be well on your way to converting your leads into sales.