Why is 1st party intent data important?

1st party intent data is important for B2B marketers because it enables you to see how your data is generated, giving you confidence that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don’t outsource any of our campaigns to 3rd party suppliers, unlike other suppliers in the industry. Every campaign with Headley Media is generated via our owned portfolio of technology brands. Explore Headley Media’s Intent Data Targeting services to learn more.