What Is Zero-Party Data vs First Party Data?
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September 16, 2025
- < 1 min read
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Zero-party data is intentionally provided by users, like content preferences or role selections, typically for an enhanced experience with a brand, website or service. In comparison, first-party data is observed from user actions, like email marketing engagement or website visits. Take a look at our zero-party vs first party data guide to learn more.
