What is programmatic vs display advertising?
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February 3, 2025
- < 1 min read
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Programmatic advertising refers to how display ads are bought online through websites within a programmatic network. B2B programmatic advertising focuses on where and when display ads are placed and how the inventory is purchased. In comparison, display advertising is focused on where they appear and in what format. For example, the design and position on each website (such as banner ads) within the programmatic display network of publishers and sites.
