What is intent data in B2B?

B2B intent data provides you with enhanced behavioral insights into each of your prospects, giving you useful information on why they are consuming content. In addition, our B2B intent data looks at buyer intent which helps you engage with your target audience when they are actively researching topics related to your technology product or solution. With Headley Media’s Intent Data Targeting service, you can use our unique, 1st party intent data to help you reach the right prospects at the right time.