What is install based targeting?

Install based targeting is used to identify potential prospects based on whether they are using specific software and therefore have a particular product ‘installed’. We can enhance your lead generation campaigns with install based targeting to help you identify prospects that are already using a technology solution compatible with yours or target prospects using a solution from one of your direct competitors. Depending on your lead generation objectives, our Audience Intelligence enhancements can include install based targeting to give you additional insights on your leads, helping you nurture them more effectively.