What is demand generation vs lead generation?

B2B demand generation and B2B lead generation are sometimes used as interchangeably, but they’re not the same. Lead generation is usually a short-term, transactional strategy. For example, say you need to generate 500 new leads, you may choose to do so using a dedicated outbound lead generation campaign. In contrast, demand generation is a longer-term approach, and less transactional. Demand gen is all about building your brand over time so that leads come to you. The two strategies feed into different parts of the marketing funnel, but they work together to support your overall B2B marketing strategy. At Headley Media, we combine both B2B lead generation and demand generation services to help B2B technology marketers reach and engage with the right decision-makers for their products and solutions.