What is BANT lead qualification?

BANT qualification stands for Budget, Authority, Need and Timeframe. BANT lead generation is an approach used to assess leads according to these criteria, so you can work out whether your prospects are ready to buy. In a SoftBANT campaign, also known as a half BANT lead generation campaign, leads are assessed using two of the BANT criteria – usually ‘need’ and ‘timeframe’. Your SoftBANT campaign would typically include extra questions on your content download form relating to the lead’s product needs, making them easier to assess and prioritize, plus nurturing strategies that are personalized to each lead.