What are the benefits of account-based marketing vs lead generation?

Traditionally, lead generation was all about getting as many prospects as possible into your marketing funnel, while ABM was about taking a more tailored, more personalized approach. The benefits of Account-Based Marketing vs lead generation include dedicating more time to the most relevant companies for your solutions, and being able to create messaging that resonates. However, ABM and lead generation actually work really well together. By focusing on the accounts that are most likely to bring the biggest benefits to your business, you can target your Account-Based Marketing lead generation efforts more precisely, making sure you’re reaching the relevant people at the right time.