How Does Headley Media Generate Zero Party Data?

At Headley Media, we collect zero party data through our portfolio of over 300 technology websites which are used for content syndication. Our audiences of B2B technology professionals and decision-makers willingly share their preferences, professional details, and interests in exchange for access to high-quality, gated content from our technology clients. Based on this zero-party data we’re also able to provide each reader with a more personalized experience with each of our Brands. If a reader is eligible to become a lead based on the information they’ve provided, and following our end-to-end Methodology and lead validation process, we deliver this zero-party data to our B2B technology clients.