How do I pre-qualify my leads?

You can pre-qualify your leads by asking qualifying questions. We use qualifying questions within our gated forms to enhance our clients’ B2B lead generation campaigns. For example, using qualifying questions when downloading a piece of content, a reader would need to fill in their business card details and respond to a qualifying question within the gated form. Then, when filling out the form, if they respond with the ‘right’ answer on the qualifying question, such as saying yes to “are you the decision-maker?”, they will become a lead. However, if they do not answer the question with the ‘right’ answer, they will still be able to download and access the content, but they won’t be delivered as a lead. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.