Account Based Marketing With Headley Media
Combine the power of transparent B2B lead generation with Account-Based Marketing to reach your most valuable prospects.
Reach B2B Technology Decision-Makers With Account-Based Marketing
Contact Our Expert Team to Find Out More
About Headley Media
Headley Media is a B2B account-based marketing agency specializing in content syndication, B2B lead generation, and intent data targeting.
We deliver ABM lead generation services in-house via our 6 technology brands. With a portfolio of over 265 content syndication platforms, in 60 countries and 32 languages, we understand the technology target audiences you need to reach.
Technology companies across the globe trust Headley Media’s ABM strategy to deliver high-quality, personalized and finely-targeted lead generation campaigns.
Our Clients
Why Choose Our ABM Lead Generation Services?
At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the...
Anika Lewandowska
Senior Digital Marketing Manager, EMEA, Nasuni
Our recent collaboration with Headley Media exceeded our expectations. The team were knowledgeable and friendly, advising us throughout the campaign. We ran a Single Touch campaign enhanced with intent data, which gave us valuable extra insights. Targeting HR technology decision-makers was our priority, so HRTech Corporate was an obvious choice...
Injy El Deeb
Content Marketing Manager (EMEA), Greenhouse Software
Our long-term partnership with Headley Media has been invaluable. Their deep understanding of the technology decision-making committee makes them the ideal partner to navigate the complexities of the tech and AI landscape. With the natural evolution of their first-party brands, and their unrivalled experience, Headley is perfectly positioned to launch...
Gareth Clark
Senior Executive Vice President Customer Experience, Just Global
Trusted B2B Lead Generation Services
Many B2B marketers feel frustrated with the B2B lead gen companies they work with and are left paying for poor-quality leads from questionable sources. With companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing. That’s why Trust, Transparency, and Integrity remain our guiding principles.
100% Digital
We run all our content syndication campaigns 100% digitally, ensuring your leads are up-to-date and fully traceable to the source.
Reader First
Our websites are free from adverts, eliminating noise and providing our audiences with a distraction-free methodology, direct to your content.
Custom Opt-In
The download form for accessing your content features a custom opt-in statement and an unchecked box, ensuring that your leads explicitly agree follow-up communications from your company.
Professional Audiences
Our audiences of senior tech professionals and business decision-makers turn to our websites for high-quality and reliable information they can trust.
Business Emails
All readers are required to provide their business email address to access your content. This, in turn, supplies you with relevant professional prospects ready for nurturing.
Data Validation
Before being delivered as leads, readers who download your content undergo our dual AI and manual data validation process for quality control and re-verification of their contact details.
What Is Account-Based Marketing?
The ‘account’ in Account-Based Marketing refers to each business that you are targeting. Each account is likely to have a number of individuals to target as leads.
These individuals will collectively make up the buying committee within that business, and they’ll all have different roles to play in the buying process – which means they’ll require different, personalized messaging when you target them.
That’s the beauty of ABM – it allows you to examine who those buyers are, what they need to see from you, and how best to reach them.
Choosing An Account Based Marketing Agency
So how do you find an ABM agency that can get you these kind of results?
The key is – another old-fashioned one! – strong, trusting relationships between you and your ABM marketing agency, and between the agency and the customers you’re trying to connect with.
The agency should be able to engage leads effectively with your brand. At Headley Media we have a portfolio of 265 content libraries read and trusted by professionals in the IT, Cybersecurity, FinTech, HRTech, MarTech and Electronics industries worldwide.
We publish useful content from our clients on these websites, such as eBooks, whitepapers, case studies, research reports and more, to keep our readers up to date on their industries, and to create leads for our clients.
Before you settle on an Account-Based Marketing agency, ask these questions:
- Can they show you the journey each lead takes to become a lead, from the lead’s perspective?
- Can they help you build your Target Account List (TAL), and expand it with lookalike audiences from their own database?
- Can they prove that all lead generation is carried out in-house, and not outsourced to shady 3rd parties?
Transparent Account-Based Marketing Lead Generation
Account-based barketing is built on traditional marketing foundations. Foundations which focus on building real relationships with customers by understanding their needs. An approach that has worked for businesses throughout history.
However, account-based marketing has a key, modern advantage: data. You can use data to find out who your targets are and what they want, then use the wide variety of digital platforms at your disposal to approach them in the ways that best suit them.
And it’s by far one of the most effective methods of marketing. Momentum ITSMA’s annual ABM benchmarking report for 2023 found that ABM was the number-one priority for marketers for the third year running. 30% of B2B marketers’ marketing budget is dedicated to ABM, and 66% of marketers planning to up their ABM spending in 2024.
That’s because it works: 85% of programs get active engagement from their target accounts, and 74% of programs see revenue growth, according to Momentum ITSMA’s report.
Frequently asked questions
Account Based Marketing (ABM) is a B2B marketing strategy that focuses on a set Target Account List (TAL) within a specific market. ABM provides marketers with an opportunity to deliver more personalized B2B marketing campaigns based on the needs of specific target accounts and companies.
Account-Based Marketing lead generation at Headley Media works by running a content syndication lead generation campaign with your Target Account List (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don’t have a TAL or your list is too small, we’ll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared with the exact target audience you need to reach.
With ABM you can really personalize your lead generation and nurturing to your most valuable companies, taking into account their individual business needs, making ABM campaigns highly effective. ABM is a customer-first approach to lead generation and has been shown to have a higher-than-average ROI.
Traditionally, lead generation was all about getting as many prospects as possible into your marketing funnel, while ABM was about taking a more tailored, more personalized approach. The benefits of Account-Based Marketing vs lead generation include dedicating more time to the most relevant companies for your solutions, and being able to create messaging that resonates. However, ABM and lead generation actually work really well together. By focusing on the accounts that are most likely to bring the biggest benefits to your business, you can target your Account-Based Marketing lead generation efforts more precisely, making sure you’re reaching the relevant people at the right time.
ABM lead generation is all about personalization. Once you have your target account list (TAL), you can create specific campaigns to reach the companies on your list and the individual decision-makers. Account-Based Marketing lead generation is a more efficient and effective way to utilize your marketing budget. Creating lookalike audiences from your existing TAL is also an effective ABM lead generation strategy. Get in touch if you’d like to find out more about how Headley Media can help you deliver your ABM lead generation campaigns.
Content syndication lead generation combined with ABM is an effective way to reach specific companies and accounts. As part of our Campaign Delivery Process, we’ll publish your content, such as whitepaper, eBooks, research reports, videos and case studies across our portfolio of owned and operated content library websites. Headley Media’s technology brands are aimed at specific technology markets and have large readerships of professionals in those markets, who are looking for educational content. Prospects give their contact details in a content download form, then we authenticate those details, and deliver a list of leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget. In an ABM lead generation campaign, we will help you to build a Target Account List (TAL) of the companies you most want to reach, the ones most likely to deliver a good ROI. We’ll then work with you on your ABM content syndication to ensure your content provides value to your targeted leads.