Audience Intelligence Enhancements

B2B Profiling Questions are questions you ask in B2B marketing campaigns to understand each new prospect better. There are no right or wrong answers to profiling questions; they are simply asked to provide more information about each lead before adding them to your nurture cycle. Using profiling questions gives you an extra layer of information about each lead, creating a much stronger follow-up opportunity. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

B2B Qualifying Questions allow you to generate leads that meet a specific criterion that you have set. Qualifying questions are beneficial if you only want to generate prospects that meet specific criteria. For example, if you only want the decision-maker or budget holder for a product or service like your organization’s technology solution. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

You can pre-qualify your leads by asking qualifying questions. We use qualifying questions within our gated forms to enhance our clients’ B2B lead generation campaigns. For example, using qualifying questions when downloading a piece of content, a reader would need to fill in their business card details and respond to a qualifying question within the gated form. Then, when filling out the form, if they respond with the ‘right’ answer on the qualifying question, such as saying yes to “are you the decision-maker?”, they will become a lead. However, if they do not answer the question with the ‘right’ answer, they will still be able to download and access the content, but they won’t be delivered as a lead. Explore Headley Media’s Audience Intelligence campaign enhancements to learn more.

Qualifying leads is a strategic approach to lead generation, helping B2B marketers understand more about a prospect before adding them to a nurturing campaign. Generating more targeted leads through profiling or qualifying questions can create a more personalized experience for each prospect and help create more powerful B2B marketing campaigns. Explore Headley Media’s Audience Intelligence campaign enhancements to find out more.

Install based targeting is used to identify potential prospects based on whether they are using specific software and therefore have a particular product ‘installed’. We can enhance your lead generation campaigns with install based targeting to help you identify prospects that are already using a technology solution compatible with yours or target prospects using a solution from one of your direct competitors. Depending on your lead generation objectives, our Audience Intelligence enhancements can include install based targeting to give you additional insights on your leads, helping you nurture them more effectively.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.