Intent Data Targeting

Buyer intent is a B2B marketing strategy that looks at how likely a lead or prospect is to make a purchase. For example, buyer intent data helps you understand how likely a prospect is to be in an active buying cycle based on their content consumption and behaviors. At Headley Media, our Intent Data Targeting campaigns provide you with unique, 1st party intent data, giving you greater intelligence on your leads based on what they are actively researching.

B2B intent data provides you with enhanced behavioral insights into each of your prospects, giving you useful information on why they are consuming content. In addition, our B2B intent data looks at buyer intent which helps you engage with your target audience when they are actively researching topics related to your technology product or solution. With Headley Media’s Intent Data Targeting service, you can use our unique, 1st party intent data to help you reach the right prospects at the right time.

We collect our unique 1st party intent data using a three-stage approach. Every asset hosted across our portfolio of over 300 content library websites includes content topic keywords. As our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our first-party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with third-party intent data to provide a 360-degree view of your ideal consumer’s behavior inside and outside the Headley Media portfolio. Explore Headley Media’s Intent Data Targeting services to learn more.

1st party intent data is important for B2B marketers because it enables you to see how your data is generated, giving you confidence that the information you receive is accurate and up to date. 1st party data refers to data collected directly via your own channels or the channels of an external supplier you are working with. For example, at Headley Media, we only generate and supply 1st party leads and intent data to our clients. Additionally, we don’t outsource any of our campaigns to 3rd party suppliers, unlike other suppliers in the industry. Every campaign with Headley Media is generated via our owned portfolio of technology brands. Explore Headley Media’s Intent Data Targeting services to learn more.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.