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Account-Based Marketing Lead Generation

Drive deeper connections and gain tailored insights from your priority accounts.

What Is ABM Lead Generation?

Account-Based Marketing (ABM) campaigns are run exclusively to your priority accounts. You can expect high-quality leads that match your exact Ideal Customer Profile (ICP) and Target Account List (TAL).

As a first-party publisher with over 35 years of experience, we deliver ABM leads through our transparent, 100% digital content syndication process. Your content is promoted to Headley Media's active and subscribed technology audiences, across our exclusive portfolio of over 300 websites.

To qualify as an ABM lead, each reader must provide their verified business details, including their business email, and explicitly opt in via our GDPR-compliant process.

 

Why Choose ABM Lead Generation?

  • Priority Accounts, Maximum Impact

    ABM campaigns deliver precision targeting based on your ideal audience, and provide the perfect blend of strategic marketing with measurable engagement.

    This tailored approach maximizes relevance, engagement and conversion giving your sales team the insights they need to start stronger conversations.

  • Your ICP, Our Audiences

    Connect with your ideal customers through Headley Media’s actively engaged audience of technology and business decision-makers.

    Carefully developed over 15+ years, our exclusive audience spans 7 trusted brands. Our audiences are progressively profiled, validated, and subscribed, giving you access to uniquely qualified decision-makers you won’t find anywhere else.

  • No Hidden Costs

    Take control of your ABM lead generation campaigns.

    With a fixed cost-per-lead and guaranteed lead volumes, forecast your ROI accurately. Your leads will be delivered in full and on time, every time, giving you total confidence in your campaign.

 
 

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Ready to Get Started?

Our recent collaboration with Headley Media exceeded our expectations. The team were knowledgeable and friendly, advising us throughout the campaign. We ran a Single Touch campaign enhanced with intent data, which gave us valuable extra insights. Targeting HR technology decision-makers was our priority, so HRTech Corporate was an obvious choice...

Injy El Deeb

Content Marketing Manager (EMEA), Greenhouse Software

We’ve worked with Headley Media on lead generation campaigns across various market segments in Asia, receiving excellent support from Christian and the team. <br /> After receiving our asset, they efficiently set up and managed the campaign, delivering reliable results and connecting us with their audiences...

Arnold Stanley

Marketing Program Manager, Rohde & Schwarz

At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the...

Anika Lewandowska

Senior Digital Marketing Manager, EMEA, Nasuni

We really value working with the team at Headley, utilising their brands to reach our specific audiences with content syndication through Cybersecurity Corporate and IT Corporate. We’ve seen great engagement and had successful campaigns, knowing our content is being hosted and promoted in a dedicated research space to reach our...

Melanie Messner

Senior Regional Marketing Manager, EMEA, CyberArk

We have been working with the Headley Media team for many years on numerous campaigns globally. Their collaborative approach to working is what makes them an excellent partner. They are happy to be flexible and always deliver on quality. We look forward to continuing our relationship for many years to...

Lauren Stalker

Senior Client Marketing Director, Transmission, Australia

Frequently asked questions

Account Based Marketing (ABM) is a B2B marketing strategy that focuses on a set Target Account List (TAL) within a specific market. ABM provides marketers with an opportunity to deliver more personalized B2B marketing campaigns based on the needs of specific target accounts and companies.

Account-Based Marketing lead generation at Headley Media works by running a content syndication lead generation campaign with your Target Account List (TAL). Your TAL will include the exact accounts and companies you are trying to reach. If you don’t have a TAL or your list is too small, we’ll work with you to set up lookalike audiences to expand your pool of target accounts. Your lead generation campaign will then be run against your ABM target account list only – meaning your content will only be shared with the exact target audience you need to reach.

With ABM you can really personalize your lead generation and nurturing to your most valuable companies, taking into account their individual business needs, making ABM campaigns highly effective. ABM is a customer-first approach to lead generation and has been shown to have a higher-than-average ROI.

ABM lead generation is all about personalization. Once you have your target account list (TAL), you can create specific campaigns to reach the companies on your list and the individual decision-makers. Account-Based Marketing lead generation is a more efficient and effective way to utilize your marketing budget. Creating lookalike audiences from your existing TAL is also an effective ABM lead generation strategy. Get in touch if you’d like to find out more about how Headley Media can help you deliver your ABM lead generation campaigns.

Content syndication lead generation combined with ABM is an effective way to reach specific companies and accounts. As part of our Campaign Delivery Process, we’ll publish your content, such as whitepaper, eBooks, research reports, videos and case studies across our portfolio of owned and operated content library websites. Headley Media’s technology brands are aimed at specific technology markets and have large readerships of professionals in those markets, who are looking for educational content. Prospects give their contact details in a content download form, then we authenticate those details, and deliver a list of leads to you. We’ll also agree on a fixed cost-per-lead with you, so it’s easy to budget. In an ABM lead generation campaign, we will help you to build a Target Account List (TAL) of the companies you most want to reach, the ones most likely to deliver a good ROI. We’ll then work with you on your ABM content syndication to ensure your content provides value to your targeted leads.

Traditionally, lead generation was all about getting as many prospects as possible into your marketing funnel, while ABM was about taking a more tailored, more personalized approach. The benefits of Account-Based Marketing vs lead generation include dedicating more time to the most relevant companies for your solutions, and being able to create messaging that resonates. However, ABM and lead generation actually work really well together. By focusing on the accounts that are most likely to bring the biggest benefits to your business, you can target your Account-Based Marketing lead generation efforts more precisely, making sure you’re reaching the relevant people at the right time.

Headley Media’s content syndication campaigns follow a transparent, data-driven process to generate high-quality B2B leads. We manage the whole process in-house. Based on your campaign type, targeting criteria and campaign add-ons, the full campaign delivery process may differ from one campaign to another but the fundamental elements always remain the same. At Headley Media we do not outsource any part of the lead generation process, and we will always be 100% transparent with you at every stage of your campaign. When you work with Headley Media, you will always know exactly how your leads have been generated, via our portfolio of owned and operated websites, setting us apart from other lead generation suppliers in the industry.

At Headley Media, we can get your campaign off the ground as quickly as you need. We are an agile and flexible in-house team, and we’ll work with you to finalize each element of your campaign based on your goals and objectives. This includes confirming your campaign type, targeting criteria, agreed cost-per-lead and the content you would like to use within your campaign. We recommend contacting our team directly to discuss your needs and to receive a tailored campaign timeline.

Yes, Headley Media is a first-party publisher. We own and operate a portfolio of trusted, industry-specific content libraries. Our seven brands are: IT Corporate, Cybersecurity Corporate, AI Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro.

Each website within the portfolio is built to connect B2B technology professionals with high-quality, educational resources like whitepapers, eBooks, and reports. This provides B2B technology marketers with an invaluable opportunity to reach senior professionals and decision-makers in an environment they know and trust. As a first-party publisher, we directly manage the distribution of content and full lead generation process, ensuring transparency, quality, and compliance at every step.

Headley Media generates high-quality B2B leads through first-party content syndication. Our portfolio of owned and operated websites spans over 300 sites in 60 countries and 32 languages. Each website provides senior technology professionals and decision-makers with education and relevant content from our technology clients, such as whitepapers, reports, and webinars. Our readers download content in exchange for their business card details across IT, AI, Cybersecurity, Finance, HR, Marketing, Sales and Electronics Engineering. Unlike many other lead generation suppliers, we don’t outsource any part of our lead generation and content syndication campaigns. Explore Headley Media’s brands and campaign delivery process to learn more about how we generate B2B leads for technology companies.