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What Does 'Intent' Mean Within B2B Lead Generation?

'Intent' is the difference between high-quality leads and high-quality leads that are looking at solutions like yours right now. 

B2B Intent Data

The term 'intent data' describes company-level behavioral data that can identify whether a company has expressed a desire or interest to invest in your type of products or solutions recently. 

Layer Your Lead Generation With Intent Data Targeting 

Data can fall into two types of categories; 1st and 3rd party. 

  • 1st-party data is from owned channels, such as your CRM. With Headley Media's global brands, spanning 200 websites in 60 countries, our 1st party intent data becomes your hidden strength. 
  • 3rd-party data is collected from an intent-data provider, such as Bombora.

At Headley Media, our 1st-party intent data is cross-referenced against 3rd-party insights from Bombora, resulting in actionable insights that deliver high-quality, targeted B2B leads. 

How Does It Work?

B2B buyers do their homework.

Modern tech marketers know that the journey to 'book a demo' or 'contact us' is often up to 80% complete before the prospect arrives at your door.

Buyers will have completed their own research; they might have visited comparison and review sites and downloaded several pieces of content in their process. The good news is that this leaves behind a trail of digital breadcrumbs that you can use.  

Fill in the form above to access our free Intent Targeting download.

Download Our Intent Information PDF

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The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.