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What Does 'Intent' Mean Within B2B Lead Generation?

The term 'intent data' describes company-level behavioral data that can identify whether a company has expressed an interest in investing in your type of products or solutions recently. 

B2B Lead Generation With Intent Data Targeting

Within B2B lead generation, 'Intent' is the difference between generating high-quality leads and high-quality leads that are looking at solutions like yours right now.

1st-Party Intent Data

Intent data can fall into two categories; 1st and 3rd party. 

  • 1st-party data is created from owned channels, such as your CRM. At Headley Media, our portfolio of global brands span 200 websites in 60 countries. We collect 1st-party intent data based on our global audiences' behavior. Our 1st party intent data becomes your hidden strength. 
  • 3rd-party data is collected from 3rd-party suppliers, websites, and intent-data providers, such as Bombora.

At Headley Media, our 1st-party intent data is cross-referenced against 3rd-party insights from Bombora, resulting in actionable insights that deliver high-quality, targeted B2B leads. 

How Does It Work?

B2B buyers do their homework.

Modern tech marketers know that the journey to 'book a demo' or 'contact us' is often up to 80% complete before the prospect arrives at your door.

Buyers will have completed their own research; they might have visited comparison and review sites and downloaded several pieces of content in their process. The good news is that this leaves behind a trail of digital breadcrumbs that you can use.  

Fill in the form to access our free Intent Data Targeting download.

Download Our Intent Information PDF

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The relationship and trust we have built over the years with Headley Media has helped us deliver successful B2B lead generation and content syndication campaigns relying on their extensive audience network and robust targeting capabilities.