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Generate High-Quality Leads With Account-Based Marketing

Take your B2B lead generation to the next level with Account-Based Marketing (ABM).

ABM is one of the most commonly used methods to generate more targeted leads, enabling you to focus on reaching the best-fit companies for your business.

The reason ABM is so popular? It’s effective.

Getting Started With ABM

Getting started is easy. At Headley Media, our Account-Based Marketing campaign enhancement can be combined with any of our lead generation services - from Single Touch and Double Touch to Nurture Track or SoftBANT.

Your dedicated Account Manager will help you scope out the best ways to enhance your lead generation campaigns using Account-Based Marketing.

Account-Based Marketing ROI

A content syndication lead generation campaign that uses ABM targeting is one of the most predictable marketing tactics you can employ for ROI. 

The most important benefit of this approach is knowing the ROI before the campaign even begins. Having a target ABM list and running your campaign with a pre-agreed and fixed cost-per-lead, you'll know exactly how many leads your campaign will generate based on your campaign's objectives and budget.

5 Key Benefits of ABM:

#1 - Reach Your Ideal Customers. With ABM, you can choose to include or exclude accounts, helping you reach the right decision-makers.

#2 - Enhanced Personalization. With leads delivered that match your Target Account List (TAL), you can follow up with each lead in a more personalized way. Addressing your prospects' pain points or how your solution benefits them is a great way to cut through the noise and provide value from your first interaction.

#3 - Increased Budget Efficiency. Don't waste your precious marketing budget on irrelevant accounts. ABM helps you focus on relevant and targeted accounts. 

#4 - High-Quality B2B Leads. Our transparent approach to lead generation gives you the confidence that your ABM leads are engaged and interested in your brand and technology solutions.

#5 - Local Language ABM Campaigns. Your ABM lead generation campaigns can reach audiences on a single country, multi-country, regional or global level. Your dedicated Account Manager will recommend the most effective websites to use from our portfolio of brands, taking language into consideration.

Contact Our Expert Team

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At Nasuni we’ve run ABM lead generation campaigns with Headley Media to reach IT decision-makers across EMEA, using their IT Corporate portfolio. Nasuni’s campaigns with Headley Media have consistently produced qualified leads across multiple countries and delivered guaranteed volumes. The pre-defined costs were very helpful for budgeting and understanding the ROI the campaigns would deliver. Overall, it’s enjoyable to work with the entire Headley Media team and we look forward to many more successful campaigns.